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This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Engage!
  2. Are you Getting the Picture?
  3. Can you See the Future?
  4. Martin McKeay has his Finger on the Pulse of Web Security
  5. Primetime is Any Time with Akamai


Engagement, Brand Perception Depend on Video QoE – Akamai

Light Reading

August 15, 2017


A new study from Akamai released today offers more insight into the importance of video quality on viewer engagement and brand perception. The study also found that the business model used by the streaming provider influenced the extent to which quality influenced perception of the video experience. Titled "Bit Rate and Business Model," the study used new technologies to evaluate viewers' reactions to video streams at different QoE levels. 


Most people in the industry I have discussed this with agree that QoE is critical for streaming providers. Various surveys have also identified it as important, though in a prior survey conducted by Heavy Reading, it was specifically buffering and rebuffering that were anathema to viewers, not minor fluctuations in video quality (for example, switching to a lower profile in an ABR scenario.)


(See also: Economic Daily News, CDNews, Digital Wall)


Akamai Sees the Big Picture on Video Platforms

Economic Times

August, 14, 2017


Akamai, one of the largest content delivery networks in the world, is looking to help video platforms reduce the unpredictability of the internet infrastructure through its suite of recently-launched media products.


Sidharth Pisharoti, Akamai's regional vice-president for media in Asia Pacific and Japan, told ETtech they are currently testing products like predictive content delivery and media acceleration with select content providers in the country, but declined to disclose specific names.


Predictive content delivery sits within the video platform's app to read the consumer's behaviour and their viewing history to predict what they'd like to watch next and automatically downloads it when the consumer is on a strong WiFi connection.



The Menacing, Hopeful Future of U.S. Government Cybersecurity

The Diplomatic Courier

August 16, 2017


Where there are challenges, there are of course potential solutions. Akamai’s review reveals three possible cybersecurity strategies for the future: continuous monitoring and advanced authentication, cloud-based solutions, and improving employee education and hiring practices. Two-factor authentication, DHS’s Continuous Diagnostic and Mitigation (CDM) program, and the use of site defenders, which maintain website performance and address threats simultaneously, are ways in which the first strategy can be operationalized. Cloud-based technology allows for the easier integration of data from multiple systems and centralization, giving leaders better visibility. Improving employee education and hiring techniques will take the most time, but has the potential to reap perhaps the greatest reward in the long term. DHS has provided a Cybersecurity Workforce Development Toolkit, which can be highly beneficial but will take a lot of time to implement. In the meantime, web-security services can be used to supplement the additional IT workforce needs.


'Pulse Wave' DDoS Attacks Emerge as New Threat

Dark Reading

August 17, 2017


There may be another explanation for pulse wave attacks. "The attack is actually against a subnet range, where the observer is only protecting a portion of the subnet," McKeay says. "The botnet would appear to be going flat-out at a high rate and it would look like the attack was 'switching' targets, when that switch was either attacks owned by the same target that weren’t protected, or were owned by another entity and simply happened to be sharing IP space."


Fundamentally, such attacks do not involve a radically different command-and-control set up than a usual DDoS attack, but it is slightly more sophisticated, he says. "Overall, we believe that this kind of attack is further evidence of the commoditization of DDoS and the continuing rise of 'pay-for-play' attacks," McKeay says.


For Mobile Customers, Predictive Content Delivery Now Ensures Primetime is not Once a Day Anymore*

Financial Express

August 17, 2017


Television in the early 1980’s brought families together with shows like Hum Log, the first soap opera on Indian television. In the West, a seminal moment was 12:01 AM, August 1, 1981. MTV aired Video Killed the Radio Star – a song by The Buggles. Television was in, and radio began its dive to a slow decline. Beyond that bit of trivia, it’s interesting to see the history of media and consumption across devices from the prism of cricket. June 25, 1983 and April 2, 2011 mark when India won the ICC Cricket World Cup. However, how we received the news of India’s victory changed over the 28-year timeframe. In 1983, it was over the radio while in 2011, it was predominantly over television. Smartphones in 2011 were the televisions of 1983 —not nearly as prevalent and came with expensive high-speed data connections.


*Authored by Akamai’s VP, Media, Asia Pacific and Japan, Sidharth Pisharoti




Finding Needles in Haystacks: Using Data and Analytics to Effectively Counter Attacks on the Web*


August 16, 2017


In the latest Gartner, Inc. Magic Quadrant for Web Application Firewalls, Akamai was positioned in the Leaders quadrant. And while it’s always gratifying to be recognized for your accomplishments, it’s even more gratifying to know that your customers are benefitting from their use of the innovative solutions your company is bringing to market.


This is especially true in website and application security.


Today’s online businesses are facing a perfect storm. A proliferation of insecure, Internet-enabled devices, combined with inexpensive compute, means that it has never been cheaper or easier to launch devastating attacks against anyone doing business online. Everyone is a potential target – from the biggest international brands, to small local businesses.


*Authored by Akamai’s Sr. VP and General Manager, Web Performance and Security Ash Kulkarni


(See also: LinkedIn)




Fast load time is the key to e-commerce profitability

China Times

August 16, 2017


According to Maureen Chong, Country Manager, Akamai Hong Kong and Taiwan, Taiwan e-commerce market has grown fast in recent years, and e-commerce companies aims to pursue higher conversion rate for better business revenue. The report conducted by Akamai shows that people have different tolerance for load time according to various devices. On desktops, load time should be controlled within 1.8 seconds to reach the highest conversion rate (12.8%); on mobile devices, the load time should be less than 2.7 seconds to reach the best conversion rate (3.3%). To sum up, a slow website performance will hurt conversion rates seriously. In terms of bounce rate, mobile visitors are more likely to bounce than desktop visitors, in which a 2-second delay in load time will increase bounce rates by up to 103%.


The report also indicates how mobile Internet bandwidth and level of trust towards their devices affect online shopping behaviors as well. Maureen concluded that online retailers should view mobile performance optimization as the top priority so as to embrace the “mobile first era” and drive more profits.  

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Let Us Help You with Your Struggles
  2. I Demand Protection
  3. The Wonderful World Disney
  4. Gone Phishin’
  5. Jive Talkin’


Why State and Local Government Still Struggle with Cybersecurity*

Government Computer News

August 10, 2017


State and local governments are struggling to deal with a number of cybersecurity threats. Tight budgets, lack of talent in the workforce and the constantly evolving nature of threats are a few reasons why the challenge is mounting. But cybersecurity cannot go neglected. State and local agencies store massive amounts of sensitive constituent data such as Social Security numbers, health care records and driver license numbers. And without a secure infrastructure, the public transportation systems, electric grids and water plants powering our nation’s cities remain vulnerable.


Complex attacks like malware pose a particularly large risk for state and local governments. Such attacks could cast a wide net aimed to negatively impact as many people as possible, or they could be targeted threats designed to attack a specific individual or organization. Both the reputational and financial impact that a cyberattack can have on a state and local entity can cause irreparable damage.


*Authored by Akamai’s Vice President, Public Sector, Tom Ruff


From the Internet of Things to the Menace of Things- Who’s Defending Our IoT Borders?*

The Australian

August 11, 2017


The evolution of botnets is one of the most significant trends that has happened in the cyber security space over the last couple of years. In 2016, the Internet of Things (IoT) was the trendy small talk in many living rooms around the world. But for Akamai, it was the year when the security risks of IoT devices evolved from being theoretical to becoming a practical problem, not just for consumers owning the device, but for the entire Internet. Whose responsibility was it to fix these “things” connecting to the Internet?


The risk of attacks and vulnerabilities with connected devices is going to be far larger than first perceived. Our most recent data in Australia has revealed a sharp increase in local source bots, especially Mirai, a malicious piece of code that seeks out unsecured devices and commands them to attack websites and logins. By taking over a large number of IoT devices, Mirai is able to launch large scale attacks on Australian sites, with far greater force then previous malware.


*Authored by Akamai Senior Security Specialist Nick Rieniets


(See also: Global Telecoms Business)


Long Live The King? Disney Takes Streaming Into Its Own Hands


August 9, 2017


Disney’s move isn’t bad news for everyone, though. The use of BAMTech’s direct-to-consumer technology may bode well for Akamai Technologies, Inc. 


“Akamai has partnered with BAMTech in the past to help deliver content, and could be positioned to benefit from an increase in BAMTech driven OTT traffic, though just initial speculation on our part,” Power and Erlikh wrote.


Five Things You Need to Know About Executive Protection


August 10, 2017


In general, it’s a good idea for executives to be vigilant in how they handle email. “A big set of scams is now the ‘CEO phishing,’ when an adversary sends out email pretending to be the CEO working on a clandestine deal, needing assistance,” says Andrew Ellis, CSO at Akamai Technologies, a provider of content delivery network services.


“The more that your normal mail looks like this, the easier it is for adversaries to get your company to behave inappropriately,” Ellis says. “Modern email clients can make it hard to tell when a message comes from outside the organization, but not all do. Consider advising your company to tag, or change colors, of all messages from outside the company.” 


How Akamai Powers Employee Collaboration and Enhances Customer Support

Jive Blog

August 8, 2017


Akamai is the world’s largest and most trusted cloud delivery platform, making it easier for companies to provide the best and most secure digital experiences today and in the future. With over 6,000 employees, plus customers and partners spread around the world, Akamai turned to Jive’s Interactive Intranet and Customer Community solutions to power seamless collaboration across departments and provide online support.


Recently, we had the opportunity to chat with two of Akamai’s community strategists, Kirsten Laaspere and Judi Cardinal, to find out how Jive is powering human connections both inside and outside the company.


Kirsten helps manage Akamai’s intranet, called Aloha, which is helping boost employee engagement and improve global collaboration. Judi supports Akamai’s external community, providing its customers, partners and guests with an environment to learn, collaborate and share across industries and technologies.




This Company Offers Some Novel Ways to Develop Globalized Mobile Games


August 7, 2017


As a CDN company that helps Chinese game enterprises go global, Akamai often appears in different types of domestic games industry conferences, events, and parties. But it seems that Akamai does not gain considerable fame in the game world.


In fact, there have been quite a few Chinese game companies that already constructed distinctive international business layout with the help of Akamai, especially across the undeveloped emerging regions.


During ChinaJoy 2017, Mr. Ye Liu – Akamai's SE manager of GC – had an exclusive interview with Youxituoluo, sharing his viewpoints on how today's Chinese companies go global.


(See also: Sohu, baijiahao, YZZ, toutiao, NetEase)





CoreNet Global New England Chapter names winners of 2017 Awards of Excellence

New England Real Estate Journal

August 11, 2017


CoreNet Global’s New England Chapter has named the winners of its 2017 Awards of Excellence.  This annual awards program honors the best in commercial real estate people and projects across New England. 


Corporate Real Estate, Global
Erica Chapman, vice president of the global real estate + workplace productivity, Akamai Technologies


In her role at Akamai, Chapman works to drive a comprehensive, holistic, and differentiated strategy that enables the firm to deliver on the promise of a hyper-connected world where entertainment, business, and life are empowered to reach unimagined potential. Her leadership extends to every aspect of real estate, workplace, administrative services, and security globally. Her experience includes leading the strategic direction of corporate real estate activities across markets, developing and maintaining partnerships with senior leadership and establishing corporate real estate guidelines and principles for global organizations. In addition to her long career in commercial real estate, Chapman is a licensed attorney. She serves on the board of directors of CoreNet Global’s New England Chapter and on the editorial board of the Corporate Real Estate Journal. 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. No Sticky Wickets with Akamai
  2. Protecting e-Government Initiatives
  3. What’s in Your e-Wallet?
  4. The Advantages of Speed
  5. Where Have All the Shoppers Gone, Three Seconds Passing


Meet the Company That Powers Streaming of Your Favourite Cricket Matches

Gadgets 360

August 1, 2017


It won’t be an exaggeration to say that online video consumption has exploded in India over the last 12 to 18 months. First came the launch of Netflix, followed by Amazon Prime Video’s entry, and domestic rivals like Hotstar strengthened their content portfolio over the same time. The real shot-in-the-arm, of course, came when Reliance Jio services were opened to the general public, a move that led to reduction of data costs across the industry, and data consumption increased to the point India is now said to be using more mobile data than any other country.


Akamai is a content delivery network that powers between 15 and 20 percent of the Internet’s overall traffic, and it also serves as the backbone of some of the most popular streaming services around, including Hotstar. Gadgets 360 caught up with a host of company executives and we wanted to understand how big India’s streaming market has become.


“The way we see things happening in India today, in fact India has become, I would say, the core of doing innovation around OTT space for the world today,” says Sidharth Malik. Managing Director and Vice President at Akamai. “A lot of innovation happening in terms of how media needs to be viewed and delivered on mobile devices through Internet.”


(See also: Business World)


Prime Time Cyber: is Government Really Match-fit for Massive Online Events?

The Mandarin

August 1, 2017


Of course high-traffic government systems are prime targets for hostile actors, as illustrated by attacks on the Bureau of Meteorology confirmed by the Australian Cyber Security Centre and attributed “to a foreign intelligence service.”


The trend hasn’t escaped industrial-grade web content distribution providers like Akamai that have spent decades bulletproofing global online events like the FIFA World Cup, Olympic Games as well as the world’s biggest media companies and global brands.


“From our extensive work with governments, we are seeing that site-availability is no longer at an acceptable standard. Governments are under pressure from citizens to deliver a singular digital experience — irrespective of the channel or service they are attempting to consume,” says Akamai’s head of government in Australia, Jonathan Schilling.


“The experience of using banking or other online services should be identical to the experience of lodging your tax return, submitting Census Data or renewing your licence.”


Securing a Cashless Economy*

Economic Times

August 3, 2017


The merits and de-merits of the Government’s demonetization move have been discussed at length since the announcement on the 8th of November, 2016. eWallet use surged in the immediate days following the move, and has since tapered off.


We, at Akamai, pulled out some data on the traffic that eWallet companies on our platform saw three months prior and three months following November 8th. Between September and December 2016, 94% of attacks were directed to the application layer of mobile wallets with the motive of stealing business-critical data. 76% of attacks in a span of three months, December 2016 to February 2017, were Remote File Inclusion attacks and 17% were SQL Injection attacks.


*Authored by Akamai’s Anand Venkatraman, Regional Sales Director, India


Facebook Rewards Faster Sites with Higher News Feed Rankings

Net Imperative

August 4, 2017


In response, Luca Collacciani, Senior Director, Web Performance, EMEA, Akamai Technologies, explains why this latest development is set to raise the bar for publishers and brands.


“It’s no surprise that consumers demand fast loading content – half of mobile users will leave a page altogether if it takes more than three seconds to load,” Collacciani said. “With attention spans only getting shorter, it’s imperative that businesses ensure their site performs as well as it can – otherwise they risk losing engagement, and customers in the process.”


“The latest development to Facebook’s newsfeed – favoring content that’s quick to load, and demoting content that isn’t – will create a filter bubble, in which consumers only receive content that’s well optimised. The result? Even shorter attention spans, and a raised bar for businesses.”


(See also: Digital Strategy Consulting)


Half of the Visitors Leave When the Page Load Time Exceeds by 3 Seconds

Wen Wei Po

August 3, 2017


Akamai published the Online Retail Performance report, analyzing the websites efficiency on leading online retailers. According to the search, among half of the consumers will browse some products and services using mobile, but only one-fifth of them will finish the transaction via phone. The report also noted that 53% of visitors will leave the site if the loading time exceeds by 3 seconds and even a delay of 0.1 second can affect users’ participation and profits. Akamai explained how digital experience and reliable web performance defines the success of a company.


(See also: Ta Kung Pao)


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Think Expansively, Act Agilely
  2. Mike Smith & the Internet of Everything
  3. Tom Leighton Talks Future Growth with Bloomberg Technology
  4. It’s Like Christmas in July
  5. Securing Digital Assets is no Problem for Akamai


Akamai's CIO Fosters a Culture of Expansive Thinking and Agility


July 24, 2017


Kumud Kalia has been a CIO multiple times over, at Direct Energy, at Qwest Communications, and at Dresdner Kleinwort Wasserstein. For nearly six years, he has been the CIO of Akamai Technologies a $2.3 billion global content delivery network services firm.  Kalia is responsible for leading the strategy, development, and operation of the applications and infrastructure that support the company's business operations. As a CIO leading IT at a technology company, in some cases, his team provides guidance of CIO needs and validate the value of the products the company has in development. Moreover, he and his colleagues in IT have developed internal solutions that can be adopted by the end- customer.


Among other areas, Kalia attributes his success to developing a culture that embraces expansive thinking and that is agile in its mentality and its approach. Both have been essential as the company has grown tremendously during his tenure, and its needs and demands for IT's services are different and far greater than they were six years ago. We cover all of the above and more in this interview.


Internet of Everything: An Exclusive Interview with Akamai

IT Brief Australia

July 26, 2017


Michael Smith is the security chief technology officer, Asia Pacific & Japan, at Akamai, a company known for protecting websites, authoritative DNS, and its supporting infrastructure.


With 18 years of experience in the IT security and intelligence sector performing security design and engineering, information assurance, web development, and security testing, Smith discusses the role of the Internet of Things (IoT) and Operational Technology (OT) in today's technology landscape, particularly in Australia.


(See also: Security Brief Australia)


Akamai CEO Expects New Products to Drive Future Growth

Bloomberg Technology

July 26, 2017


Tom Leighton, Akamai Technologies Inc.'s chief executive officer, discusses the company's second-quarter earnings and growth prospects with Bloomberg's Emily Chang on "Bloomberg Technology."


E-Commerce Secrets to Retail Holiday Success - Part 1*

APM Digest

July 24, 2017


Since forever, fourth-quarter holiday sales have been the key to retail success. It was true when retail was strictly bricks-and-mortar, and it is true now when online counts for a bigger and bigger share of holiday sales. Optimizing online web performance is critical to keep and convert customers and achieve success for the holidays and the entire retail year.


Recent research from Akamai indicates that website slowdowns as small as 100 milliseconds can significantly impact revenues. Whether on desktop, tablet or mobile, consumers will not tolerate delays. Higher-than-ever expectations for mobile pose challenges.


Akamai's The State of Online Retail Performance report lays out the challenges online retailers face. But it also illuminates ideal performance benchmarks that retailers can target to make sure shoppers stick with their sites, explore their offerings, and convert into purchasers.


*Authored by Akamai’s Senior Director of Industry Marketing Ari Weil & Akamai’s Chief Strategist for Commerce Jason Miller


(See also: APM Digest)


Akamai Aims to Secure Digital Assets, in Talks with Government

Economic Times

July 27, 2017


US-based Akamai Technologies is eyeing to secure Digital India infrastructure and is in talks with the Department of Electronics and IT (DeitY) and Central agencies such as Cert-In and NIC, as well as state governments seeking advisory to set up Cybersecurity centres.


“We are in discussions with the policy makers as well as DeitY, Cert-In and NIC to see how can we contribute to Digital India vision and are in touch with some state governments looking at advisory roles to set up Cybersecurity command centres and build their infrastructure,” Akamai Technologies MD & VP Sidharth Malik told ETTelecom.


(See also: BGR)




"Ya no hay lugar para almacenar más datos. Hay que desarrollar modelos solo de procesamiento", afirma Federico Dios de Akamai

CSO España


CW.- En estos momentos, organizaciones y empresas se encuentran en su gran mayoría inmersos en un proceso de transformación digital en el que las compañías tecnológicas tienen mucho que aportar. ¿Cuál es el papel que juega en este proceso Akamai?


Podría llegar a decir que Akamai es una pieza fundamental en el proceso de transformación digital, siempre teniendo en cuenta que nos movemos en el mundo de Internet. Toda la transformación que ocurre dentro  de la propia organización es un mundo un poco más alejado de nuestro foco. No quiero decir que estemos completamente desligados puesto que mucha de la transformación que se produce dentro es porque, en la mayoría de ocasiones, las transformaciones que ocurren lo hacen precisamente por la importancia de contemplar Internet de una  manera diferente. Una manera que es inevitable. En este sentido podría afirmar que hay  dos elementos fundamentales en los que Akamai participa activamente y que, además, es donde mejor ayudamos a nuestros clientes: el primero es garantizar que los servicios que están en Internet se entreguen de manera rápida y fiable desde el punto de vista de estabilidad y disponibilidad; el segundo punto, es justamente la parte de protección que se centra en dotar de la máxima seguridad a esos servicios que están en Internet. No hay que olvidar que la transformación supone el movimiento de muchísimos elementos a la nube lo que provoca una transformación radical del negocio. Por eso las compañías se enfrentan a una realidad totalmente distinta porque el acceso a sus servicios es tan inmediato y tan fácil que su número de clientes puede aumentar significativamente. Me explico, si antes la compañía pensaba que, por ejemplo su público objetivo era uno concreto quizás no necesitaría alguno de estos servicios, pero eso ahora ha cambiado y la realidad ha demostrado que, por ejemplo, un acceso a través del móvil tiene que ser un servicio de alta disponibilidad, fácil acceso e inmediato. Es un servicio crítico.




50 VOD Professionals UK 2017 – Results!


July 26, 2017


James Taylor

Director of Media Services EMEA, Akamai


Streaming to the World

Akamai is the world’s largest cloud delivery platform, with 200,000 servers in over 130 countries, and now delivering 95 exabytes (that’s 95 billion GB) of data a year across billions of devices. Taylor has worked in the Cloud / Content Delivery space for over 10 years and is currently the company’s Senior Product Director for Media Services responsible for regional media products & media strategy in EMEA. Prior to joining Akamai, Taylor worked at Level3 Communications for over 13 years holding a number of roles including Product Marketing director of cloud services in EMEA and director of Vyvx broadcast services in EMEA within the Level3 Video Cloud portfolio. 

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Breaking Ground in More Ways Than One
  2. There’s a Fine Line Between Delight and Disappointment
  3. Show Us Some Backbone
  4. Reddy or Not
  5. Take Advice from the Leader


Akamai CEO Warns of Cybersecurity Threat in 2018 Midterm Elections

Boston Herald

July 18, 2017


"Akamai does a ton of work in cybersecurity, protecting web sites and applications and enterprises from really bad attacks,” he said, “so we have a lot of experience and we can help the government so they can better protect themselves.


“That was a key part of what we were doing in Washington last month,” Leighton added, “to try to help the government modernize their IT and be more secure.”


There are currently multiple criminal and congressional probes of Russia's cyberwarfare campaign during the election, and the heads of the U.S. intelligence agencies have repeatedly warned of the continued threat. 


Leighton spoke following the groundbreaking for a new, 19-story global headquarters on Broadway in Cambridge. The 476,000 square-foot building, scheduled to open in December 2019, will house more than 2,000 employees currently housed in six different buildings in Kendall Square.


(See also: Boston Herald)


Swimming up Stream*

The Australian

July 19, 2017


You know that cliche, “They may forget what you said, but they will never forget how you made them feel?” It happens to be true, especially in the digital media delivery industry.


That’s because when it comes to streaming video, the ability to provide a high-quality experience can mean the difference between delighting customers or disappointing millions all over the world.


*Authored by Akamai’s Media Sales Manager, Matthew Lynn


Deep Inside the Internet Backbone

Broadcasting & Cable

July 17, 2017


“[Live events] only happen once, and there’s no tolerance for error,” John Bishop, chief technology officer for CDN heavyweight Akamai, said. “Unlike the earlier days of on-demand streaming, when the occasional glitch was accepted, any hiccup in live delivery isn’t an inconvenience to the audience — it’s a disruption.”


What Akamai and other CDNs are doing to make live digital video closer to truly “live” is twofold: First, make sure they’re able to ingest the content from its point of origin, as close as possible (with, say, the signal being picked up via a production truck or master control), in order to quickly transcode and deliver across the network. Second, coordinate with client-based software (especially video apps, but also hardware) to more easily communicate with CDNs.


“This can help make sure the video is optimized for the viewer’s device capabilities, network type and conditions,” Bishop said.


Just 11% video viewership is on OTT: Akamai’s Reddy

Indian Television

July 21, 2017


Video viewership is growing at about eight and a half hours a month at present, and is expected to double or triple over the next year. However, 89 per cent of video viewership is on YouTube and Facebook, and only 11 per cent is shared among OTT players in India, according to Akamai Technologies country sales manager Sandeep Reddy.


Reddy was the keynote speaker at the Vidnet 2017 organised by The theme of Vidnet 2017 was: Will Indian OTT/SVOD live up to its promise?


Revealing more inputs, Reddy said there are 150 million estimated online viewers at a time when the country ‘is in the middle of this revolution’ and this is bound to grow. The current estimate is that 60 to 65 per cent viewers watch online video in 28 Tier-III cities, and deployment is improving but not at the level of Mumbai, Delhi or Bangalore. “There is a challenge of reach,” he said.


Companies Should Take Some Advice from the CDN Technology Pioneer before Going Global


July 14, 2017


In recent years, more and more Chinese companies have begun to focus on overseas markets for their future strategic development, while content delivery network is playing a pivotal role in these companies’ go-global journeys.


The great market potential of CDN has attracted various cloud computing giants, such as Ali Cloud and Tencent Cloud, to the market, and this made the current market extraordinarily competitive – with a number of strong brands competing and operating in a single market.


Facing the complicated and volatile overseas market, what are the challenges Chinese companies need to tackle? How should they ensure both user experience and business sustainability? What are the key roles CDN service providers play in improving user experience abroad? With more competitors entering the market, how is the future development of CDN looking like?


For these questions, Akamai shares its insights for the Chinese companies who are set to go global.


(See also: SohuBtimeZOLbaijiahaotoutiaoSina)




The Strange Geography of Content Delivery Networks


July 20, 2017


“So you do this analysis,” says Borowsky, “OK who are the teams that are likely to get to the further rounds and when are those games being played during working hours, so that people aren’t at the pub?” Obviously, the further a team gets, the more intense local interest in their progress is likely to be. Less obviously, games after hours were more likely to have been watched on a shared TV using traditional broadcasts, but games during office hours would be streamed in a window on someone’s desktop. Those were the key moments that would test Akamai’s capabilities.




IBC 2017 puts Cyber Security Under the Spotlight

Rapid TV News

July 20, 2017


With threat vectors and blankets spreading in to the world of broadcast, IBC 2017 is to host an exclusive event on cybersecurity, aiming to offer insights into threats, the most common risks and how to mitigate them.


Part of the new C-Tech Forum, the invitation-only Cyber Security Forum is sponsored by Akamai Technologies, Fortium Technologies and Microsoft. It is inviting chief technology officers, chief information officers, chief information security officers and chief digital officers within media and broadcasting to have an open and candid conversation, with debates and networking sessions. It will also endeavour to show how adopting a good cyber security policy can offer competitive advantages in the marketplace. 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Are You Threatening Me?
  2. I Feel Nicely Compensated
  3. Document This
  4. Trophy Hacking
  5. Game On!


Akamai Delivers Cloud-Based Security, Powered by Smart Algorithms, To Thwart DNS, Malware Attacks

Integration Developer News

July 11, 2017


Akamai Technologies, well known for high-performance content delivery over the Internet, is leveraging that knowledge to deliver a high-impact security service from the cloud.


Akamai’s Enterprise Threat Protector (ETP) aims to protect against complex targeted threats such as malware, ransomware, phishing and DNS‑based data exfiltration, according to Frank Childs, senior director for product marketing at Akamai’s Enterprise Division.


The key to Akamai’s ETP is the company’s many years of expertise in DNS (Domain Name System or Domain Name Servers), which are the heartbeat of the Internet's equivalent of a phone book.


Why the Most Innovative Employers are Rethinking Total Compensation

Employee Benefit Advisor

July 13, 2017


Sarah Sardella, senior director of global benefits for Akamai Technologies, a digital content delivery company based in Cambridge, Mass., has come to the same conclusion. She says many companies focus on health insurance, which is important, but it doesn’t have to be in the gold-plated category to attract talent.


“If we’re going to spend more money, I can take that and spend it on enhanced caregiver benefits,” Sardella says. “Those tend to be something employees respond to.”


How Akamai Improved Their API Documentation


July 12, 2017


Akamai has made leaps and bounds in its API documentation since its early days. Mike Sierra over at the Akamai Developers blog explains how they improved the accuracy and consistency of their API docs in recent years.


In the early days, developer teams were in charge of different parts of the documentation. The result was inconsistent usage of terminology across docs and out-of-date explanations because developers didn’t have the time to update in a timely manner. One of the early major changes Akamai instituted was putting technical writers in charge of documentation and devising (and sticking to) consistent editorial standards.


For greater accuracy and consistency of documentation the team made the decision to move to RAML as its API descriptor language. RAML was chosen over Apiary’s Blueprint markdown-based language because RAML can be parsed more easily as a data structure. This made validating content and syncing with source code much easier. Documentation can be generated from these RAML files, which also means API docs can be updated immediately in response to changes in endpoints, data objects etc.


Let the Cyber Games Begin: Why Big Events are now Trophy Targets

The Mandarin

July 14, 2017


Intelligence and analytics collected by content delivery network and cyber resilience expert Akamai — which has been involved with media and site delivery surrounding the Olympics since 2004 — reveals that cyber has well and truly entered the central arena for sporting events.

  • London’s 2012 Olympics was hammered by substantial cyber attacks both immediately prior to the opening ceremony and on the first day.
  • Just two years later, the Sochi Winter Olympics became an attack focus as geopolitical events unfolded, again culminating with attacks spiking during the most keenly watched events.
  • Brazil, where sport, passion and controversy are rarely separated, featured next with planned and opportunistic assaults during the FIFA World Cup in 2014 and Summer Olympics in 2016 ranging in motivation from patriotism, to protests to phishing.


To compound the risk profile further, the sophistication and power of each successive series of assaults on major events has grown substantially on each occasion, making cyber resilience a first tier issue for hosts and organisers alike.


In less than a year it will be Australia’s turn.


(See also: MediaNamaMediaNama)


The 7 Best Launchers to Use for Game Delivery and Updates


July 13, 2017


Rather than simply focusing on delivering the game and allowing for updates to be made easily—much like other game launchers do—Akamai also focuses on the ongoing quality of it all moving forward. Some of the challenges they solve are ever-expanding file sizes, supporting large and sometimes global player bases, and handling periodic demand surges, some of which can be many times the daily average, especially upon first launch. They actively solve problems like long load times, reduced completion rates, and higher support costs.


In other words, Akamai is a fantastic solution for game developers who want to do more than just deliver and update their game. The company looks at those things as surface level actions, and focuses on ensuring smooth sails by limiting the different types of problems that tend to arise due to latency, congestion, and bottlenecks. Their Download Delivery system isn’t just about deliver, it’s about being reliable and high performing, being able to deliver over 100MB file-based content over the internet, while maintaining quality standards.


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. I Grant You Access
  2. Christmas in July
  3. ETP, easy as 1…2…3
  4. Girls Who Code
  5. How Many Devices do you Have?


Evolving Access to Applications*


July 4, 2017


The growth in mobile computing and BYOD, combined with the steady migration to the cloud, has had a direct impact on where enterprise applications are hosted and the need for them to be accessed easily and securely.


Where previously organizations held applications on the corporate network behind a protected perimeter, with access tightly controlled by the IT department, today’s digital ecosystem demands an altogether more rapid, seamless and open approach.


An array of hardware and software solutions, including Application Delivery Controllers (ADCs), Virtual Private Networks (VPNs), identity management and application monitoring software have allowed enterprises to deliver application access remotely for over twenty years. Yet this method has limitations and the situation has been further complicated by the security risks inherent with the network architectures that enable remote access to enterprise applications - broad network connectivity can significantly increase an enterprise’s attack surface.


*Authored by Akamai’s Product Marketing Manager for Enterprise, Jim Black


Mobile Customer Experience: The First Item on a Merchant’s Holiday 2017 Wish List*

Internet Retailer

July 4, 2017


Omnichannel retailers and e-commerce merchants know that business performance is a year-round thing. That’s why—even as we’re just entering the dog days of summer—retailers thoughts are (or should be) turning to the holiday 2017 shopping season and, in particular, online and mobile performance.


That’s because overall holiday shopping revenues went up four percent in 2016, according to the National Retail Federation (NRF), and online sales surged, up some 12.6 percent over the year before.  Customer-first web experiences are table stakes, and “mobile first” isn’t just a trend, it is a thing. And it’s an important thing, because online and mobile shopping performance aren’t just “nice to have;” they are now a business-critical performance issue, with a meaningful impact on revenue. In a society that now considers smartphones essential to daily life, Holiday 2017 will be the “mobile and online” season.


*Authored by Akamai’s Chief Strategist for Commerce, Jason Miller


Akamai's New Solution to Address 'Intelligence Gap' in DNS Infrastructure

Security Asia

July 5, 2017


Akamai Technologies, Inc. has introduced Enterprise Threat Protector, which is designed to provide customers cloud-based protection against the impact of complex targeted threats such as malware, ransomware, phishing and DNS‑based data exfiltration.


According to the Ponemon Institute, the average cost of a cyber-attack on a company is $9.5 million. And, despite the myriad security solutions currently in use to thwart attacks, malicious actors continue to exploit weaknesses and gaps, resulting in a variety of negative consequences for today’s enterprises. Recursive DNS, a critical but often overlooked part of enterprise infrastructure, can be one of these gaps. Even though a majority of software and clients rely on DNS to communicate with one another, DNS does not have built-in intelligence to determine if a domain being requested by a user is safe or malicious.


(See also: Enterprise Channels MEAZeroUnoBonne VieHK SiliconBI KoreaLANLineBusiness MirrorEnterprise IT News)


Akamai to Host Girls Who Code

SD Times

July 5, 2017


Akamai Technologies will serve as a host company for the Girls Who Code seven-week Summer Immersion Program this year, so rising 11th and 12th grade girls can learn engineering skills, update their resumes and LinkedIn profiles, and participate in a “How the Internet Works” game.


“The imbalance in the numbers of women focused on careers in computer science, software development and Internet technologies continues to be one of our industry’s biggest challenges,” said Tom Leighton, CEO at Akamai. “Partnering with Girls Who Code is an important step towards better preparing young women for technology jobs – an investment, we believe, that is vital to the future of technology and innovation.”


(See also: THE JournalTelecom RamblingsMinyanville)


Akamai Internet of Things Trend Survey

Business Next

July 7, 2017


Internet traffic management and cloud service provider Akamai today announced the results of its 2017 Taiwan Internet of Things trend survey and found that 84% of respondents have an average of 6.7 networking devices per person, including smart phones, Tablet PCs, smart watches, etc. And Taiwanese consumers are most concerned with their devices’ data security and privacy protection, followed by the built-in software function, and information sharing.


Akamai's survey was conducted in June this year, from a random sampling of 314 Taiwanese people.


(See also: UDN)


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Is That a Threat?
  2. Everyday I’m Buffering, Buffering, Buffering
  3. Who Defaced my Site?
  4. When “Best-of-Breed” Isn’t
  5. Apparently, Image is Everything


Akamai Harnesses its Massive Online Reach to Fight Hackers


June 27, 2017


Akamai Technologies Inc. is working to expand its cybersecurity portfolio in a bid to address companies’ growing concerns about hacking.


The newest addition to the lineup is Enterprise Threat Protector, a cloud-based platform aimed at fending off attacks that exploit the Domain Name System at the foundation of the web. As one of the world’s largest provider of DNS services, Akamai is in a unique position to tackle the issue. The credit goes to the fact that its content delivery network handles 15 to 30 percent of worldwide Internet traffic on any given day.


Enterprise Threat Protector, introduced today, draws upon the data that Akamai collects about online activity to identify malicious domains. Since it works at the Domain Name System or DNS layer, the service enables companies to block employee attempts to access a blacklisted site before a connection is established. The result is that hackers are denied an opportunity to load any malicious files onto their machines, at least via a link.


(See also: CapacitySecurity WeekManila BulletinTelecompaperInformaticienGlobal Security FranceICT BusinessHelp Net SecurityCIO EspañaLinea EDPIAVC WorldMy Navi JapanGlobal Telecoms BusinessBusiness StandardIl Corriere della SicurezzaVAR India)


That Spinning Ball of Buffering Can Harm Over-the-Top Brands

Broadcasting & Cable

June 26, 2017


Saying that buffering irritates people is like calling water wet, but a new study commissioned by content delivery networking giant Akamai suggests the issues run much deeper than that.


Streaming video quality and proper playback can translate to stronger consumer loyalty to over-the-top services, and have the opposite effect when things go awry. That’s according to a study outsourced to third-party firm Sensum that included the biometric feedback and other reactive measurements from a group of more than 1,200 people who were shown video encoded at a variety of resolutions.


The study, which employed biometric measurement tools such as facial coding (emotional responses used to evaluate reactions) and skin conductance, found that negative emotions rise 16% while engagement drops nearly 20% when faced with buffering and other poor streaming experiences.


(See also: Television AsiaEENADU IndiaRedes TelecomChannel Partners EspañaChina ByteC114AV Cesar)


Pro-ISIS Group Hacks State and Local Sites

21st Century State & Local

June 26, 2017


“Political opponents, disgruntled constituents, state actors–the list goes on and on–will use the means at hand to spread their message, disparage their ‘opponent,’ or both,” said  Akamai’s Public Sector Vice President Tom Ruff. “As long as they have the capability, they will try to use attacks like Web defacement to make themselves heard. Threat vectors and level of sophistication of attacks will only increase.”


According to Ruff, communication is key in both preparing for these kinds of attacks and recovering from them if and when they occur.


“Having a plan that covers who gets called (internally and externally–i.e.: vendors), who’s responsible for communication to the public, and how to explain to the higher ups in management is something that should be thought through ahead of time, rather than being dealt with during an emergency,” said Ruff. “After the attack has happened and been dealt with, it’s vital to perform a ‘lessons learned’ session so that the holes attackers used can be closed and other weaknesses in the response process can be addressed. There is no single technological solution to this type of compromise, therefore each organization has to understand where their vulnerabilities are and address them.”


Do multiscreen providers operating their own virtualised platforms gain a ‘best-of-breed’ advantage?


June 29, 2017


Not everyone agrees that turbo-charged ‘best of breed’ will be an outcome from DIY virtualised operations. John Bishop, CTO, Media Business at leading CDN provider Akamai, believes “the whole notion of swapping vendors is one of those double-edged swords. When you get down to it, and you start looking at forklifting any kind of functionality out and something else in, it always creates some pain. The way you interface to them is slightly different; the way they respond is slightly different. Managing multi-vendor creates an awful lot of headaches.”


Image Optimisation Increases Site Revenue: Claim

IT Wire

June 30, 2017


A study by the content delivery network Akamai and the UK's Telegraph Media Group has found that optimisation of images used online can decrease page-load times, increase the time spent on-site by users and ultimately result in an increase in revenue.


The two organisations took up the hypothesis "Would the optimisation of image display improve page load times enough to boost session lengths, ad impressions and revenue?" in order to test it.


They found that a 9.6% increase in page-load times led to a 2% increase in time spent on the site. For mobile users, a 34% improvement in page-load times led to users spending 13% more time on a site.


Akamai extrapolated this data and calculated that a site which had 100 million unique visitors a month could generate potential additional revenue of £65,000 a month with this increase in page views.




Danny Lewin, el genio víctima del 11-S que impidió el colapso de internet

El Confidential

June 24, 2017


En 1994, Tim Berners-Lee, padre ya por entonces de las tres uves dobles, se mudaba del CERN al Instituto Tecnológico de Massachusetts. Allí, puso un sobrenombre más despectivo a su creación: World Wide Wait (algo así como la Gran Espera Mundial). Pretendía aludir a un problema que se iría agravando con el tiempo: cuando el tráfico hacia una web era demasiado alto, la página no lo soportaba y se producía una especie de cortocircuito. Teniendo en cuenta que el número de usuarios de internet (en 1995, menos del 1% de la población) no paraba de crecer, el inventor de la Web sabía que las dificultades serían cada vez mayores.




Vijf dingen die reissector moet weten over bots*

Computable Netherlands

June 28, 2017


Bots, bot-netwerken en bot-verkeer. Je leest er over in de krant en online. Wat zijn het, deze bots? Zijn ze schadelijk? Heeft iedereen ze? Kun je ze misschien kopen? Relevante vragen, zeker voor personen werkzaam in de reissector. Met de zomervakantie voor de deur, vijf vragen (en antwoorden) over bots die iedereen actief in de reissector moet weten.


*Authored by Akamai Solution Engineer Tim Vereecke


(See also: Computable BelgiumLAN Line)


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Let’s Talk Security with Tony Lauro
  2. Performance Equals Loyalty
  3. Kaltura, Akamai Cache in on OTT Delivery
  4. Going Mobile – with Payments
  5. Tell Us About the Internet David Belson


How to Prepare for the Next Generation of Cyberattacks


June 16, 2017


Today, cyberattacks around the world are becoming more prevalent and more complex. 2016 saw seven of the largest Distributed Denial of Service (DDoS) attacks in history, and three of those attacks occurred in Q4. Hackers use DDoS attacks to render IT systems inoperable, and they are extremely difficult to defend against. The introduction of a massive amount of Internet of Things (IoT) connected devices into IT environments further complicates cybersecurity protocols.


But there are ways to stay vigilant. For state and local agencies, identifying web traffic within an IT environment, staying aware of common attackers and methods, and focusing on protecting the enterprise as a whole can help prevent DDoS attacks. GovLoop recently sat down with Tony Lauro, Senior Enterprise Security Architect at Akamai Technologies, to discuss the changing cybersecurity landscape and how to prevent harmful DDoS attacks and more. Akamai Technologies is a content delivery and cloud services provider.


(See also: SC Magazine UKIT大道My Broadband)


What Will Your Customer Loyalty Program Look Like in 2020?*


June 12, 2017


Once you have found the right mix of incentives to delight your customers, you'll need to optimize the delivery of your loyalty program for mobile. You could have the best loyalty program but if it's difficult to engage with on mobile, users will become frustrated and adoption will suffer. To optimize the mobile experience whether it's delivered via an app or the mobile web, there are three key areas that can have huge impacts on customer experience:


Performance matters

The Online Retail Performance report states that a 100-millisecond delay in website load time can hurt conversion rates by 7 percent, and 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load. Consumers are not patient to begin with and industry leaders continue to drive rising consumer expectations for performance, such as Facebook using background downloading of articles to give users the impression that when they click on a link the article is loaded instantly.


*Authored by Akamai’s Chief Strategist for Commerce, Jason Miller


(See also: CIO EspañaARC)


Kaltura, Akamai Cache in on OTT Delivery

MultiChannel News

June 12, 2017


Kaltura said it is boosting the quality of its online video platform and adding a “download-to-go” capability by implementing a “predictive” content delivery system from Akamai Technologies that prepositions some content on the user’s viewing device.


Under the agreement, which integrates Akamai’s Predictive Content Delivery system with Kaltura’s TV platform, the joint offering enables on-device caching of certain content in the background, based on the user’s profile and history, they said.


The result will allow for smooth offline viewing on any device regardless of network connection and quality, they added.


(See also: Digital TV EuropeNexTV LATAMMediaPostMarTech AdvisorStreaming MediaAdvanced Television)


Mobile Payments Need a Marketing Campaign*

Target Marketing

June 14, 2017


If retailers want to see consumers using mobile payments any time soon, they’ll have to teach them to trust the apps. Research shows shoppers are worried about privacy.


Meanwhile, the mobile payment industry is growing at a rapid pace. In fact, by 2020, nearly one-third of U.S. smartphone users will replace a card swipe at least once every six months. However, many consumers are slow to adopt the new form of payment.


Initially it was all about the lag in technology. For instance, mobile payments rely on near-field communication (NFC), the technology that allows two devices placed in a proximity to exchange data. Many retailers were initially slow to adopt these contactless POS terminals, which created a kink in the payment process.


*Authored by Akamai’s Chief Strategist for Commerce, Jason Miller


Global Average Connection Speed Jumps 15% in Q1

Enterprise Innovation

June 15, 2017


“Increases in connection speeds and broadband penetration have helped enable the internet to support levels of traffic that even just a few years ago would have been unimaginable,” said David Belson, editor of the State of the Internet Report.


“One need only look to January’s US Presidential Inauguration, which broke traffic records for live coverage of a single news event delivered by Akamai, largely thanks to the combination of more viewers watching at increasingly higher levels of video quality,” said Belson.


(See also: ARS TechnicaMy BroadbandRetail News AsiaMobile World) 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Making the Cloud Work for Public Sector
  2. Mmmmmm, Spam!
  3. Faster Internet! Stream! Stream!
  4. I want my, I want my, I want my HDR
  5. More Security Straight Talk with Dave Lewis


5 Steps Agencies Can Take to Prepare for Pitfalls in the Cloud*

Government Technology

June 6, 2017


Regulations, strict budgets and aging legacy technology are limiting the capabilities of government at every level, but migrating data to the cloud allows agencies to adapt and adjust. Many government organizations are finding that cloud-based applications and services are an effective way to meet both the current and long-term needs that a government Web portal requires. Cloud computing has the potential to play a major role in addressing the inefficiencies in some government IT environments while improving government service delivery. It can also help agencies coping with the need to quickly deliver highly reliable, innovative services despite strains on resources.


*Authored by Tom Ruff, Akamai’s Vice President of Public Sector


Get the Most Value from your Spam*

InfoSecurity Magazine

June 7, 2017


Spam clogs our inboxes every day with unsolicited offers for cheap pharmaceuticals and opportunities to earn money from home. While most people automatically delete their spam, digging through these types of emails can be an educational exercise for those of us in the threat intelligence industry.


From collecting malware samples and tracking phishing schemes to monitoring for domain squatters and examining fake news sites, a lot of information can be gathered from spam to influence mitigation research. It can also be used to help report new campaigns and notify site owners of problems.


*Authored by Larry Cashdollar, Akamai Senior Security Response Engineer


Asia-Pacific Upgrading Internet Connectivity

Nikkei Asian Review

June 6, 2017


Asia-Pacific already boasts some of the fastest internet connectivity in the world and continues to improve as its economies digitize, according to a report by Akamai, a U.S.-based content delivery network and cloud provider.


Akamai's quarterly State of the Internet report covers connection speeds and broadband adoption metrics across both fixed and mobile networks, and elucidates emerging trends.


Fifteen Asia-Pacific countries and regions surveyed had average connection speeds above 4 Mbps, with South Korea at the forefront with 28.6 Mbps -- the world leader. Eight countries surveyed had already achieved speeds better than 10 Mbps in the first quarter of 2017, including Hong Kong, Singapore, Thailand, and Vietnam.


(See also: KBS Radio KoreaZD Net AustraliaRecodeMedia PostComputerworld ItaliaPunto InformaticoThe StandardEl Financiero Costa RicaEl Economista ChileLa RepublicaQuartzIT WorldFierceWirelessDigital TrendsMoneyMashableCIO DiveGovernment TechnologyFast CompanyMedia NamaPAK WiredIT Brief AustraliaBusiness InquirerRecodeCircle IDTom’s HardwareTutto AndroidSmart WorldFast WebSmart BusinessLa StampaWeb WereldDaily Mail)


Streaming TV Industry Says "Meh" to 4K, but it Loves HDR

IDG’s Tech Hive

June 5, 2017


Akamai media business CTO John Bishop also felt that HDR makes a bigger difference to consumers than 4K.


“You go into the big box store, consumers are out there going, ‘Is that HD or is it 4K?’” Bishop said during a panel discussion at the conference. “HDR, if you haven’t seen it, it’s compelling. You look at it, it’s like an SD to HD transition. It’s bigger than that.”


(See also: TV TechnologyTech Hive)


Security Teams Told to Go Back to Basics

InfoSecurity Magazine

June 6, 2017


IT security professionals must get better at doing the basics right, starting with clear communication with other teams, if they’re to effectively mitigate the risk of breaches, according to Akamai.


The vendor’s global security advocate, Dave Lewis, told attendees at Infosecurity Europe in London this morning that the majority of breach incidents still stem from basic security errors such as failure to patch promptly.


An “obsession with zero days” threatens to further derail patching efforts and other basic security steps, he warned.


Fourth quarter Akamai data shared during the presentation revealed that SQLi attacks accounted for over half of recorded threats in the period, despite this being an OWASP Top 10 threat for over a decade. 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. 10 Years of State of the Internet – and the U.S. Cracks the Top 10
  2. Akamai is Tops in Live Video Streaming
  3. What’s the Friday 5 Without a Security Story?
  4. 3…2…1…Shop!
  5. When AI Codes


Survey Says Average U.S. Internet Connection Gets Speedier


June 2, 2017

Internet connections are getting faster in the United States, but several other countries are outpacing it.


The average Internet connection in the United States hit 18.7 megabits per second (Mbps) in the first quarter, 22% faster than a year ago, according to a new report from Akamai Technologies.


That's fast enough to download a typical high-definition digital move in about 30 minutes. But the U.S. ranked only 10th fastest in the world. South Korea, with an average speed of 28.6 Mbps, ranked first, followed by Norway, at 23.5 Mbps. Worldwide, the average broadband connection provided a speed of just 7.2 Mbps across all of the 149 countries measured, Akamai said.


(See also: Multichannel News, ISPreviewStreaming MediaiStartLightwaveAdvanced TelevisionTotal TelecomTelecom PaperGuruFocusBroadband Technology ReportRapid TV NewsThe Edge MarketsAstro AwaniIT Pro PortalTechRadarSingapore Business ReviewThe Sun DailyZDNetCEDVideoNuzeITWireGadgets 360CXO TodayThe Star OnlineRapplerInteraksyonMalay MailLe Camp des RecruesWorld of BuzzTelecom LeadMalaysian DigestARNInternet DoInquirer.netMESA EuropeWarsaw Business JournalThe Manila TimesNewsbytes PhilippinesYahoo! SingaporeBayside Star NewsYugaTechWA TodayBW CIO WorldTechspotNew Straits TimesNews18Mobile World LiveIndia TimesComputerworld IndiaDazeinfoTelecomAsiaChannel News AustraliaBroadbandBreakfastEqulibrio InformativoSoloNewsIP CarrierDSL ReportsBusiness InsiderRethink ResearchDaily MirrorDaily ExpressCom! ProfessionalWired ItalyCor.comKey4BizLeonardoBitMapLineaEDPMedia Post)


Development and Delivery: Live Streaming Technologies at NAB Show 2017

Video Edge

May 30, 2017


Interest in streaming at NAB Show this year represented every point on that scale. At the top, we find Akamai's demonstration of liveOrigin using NBC Sports material. Akamai's Media Services Live solution delivers 24/7 live/linear online video capabilities to support OTT video service providers, broadcasters and telcos that are operating full-time television channels online. The recently announced update will improve streaming quality, getting it that much closer to the quality of traditional broadcast television. Media Services Live includes four new components, together known as liveOrigin, that offer broadcast-quality ingest, low latency, a self-healing network, and monitoring and reporting.


(See also: Digital VideoPanorama Audio Visual)


Cybersecurity in an IoT and mobile world: The key trends

ZD Net

June 1, 2017


Mirai has been implicated in high-profile, high-bandwidth DDoS attacks on security researcher Brian Krebs (September 2016), French cloud provider OVH (September 2016), DNS provider Dyn (October 2016), and an ISP in Liberia (November 2016) -- breaking records with attacks topping 1Tbps against OVH and Dyn. The Mirai source code was leaked in September last year, and it's probably no coincidence that Akamai's latest State of the Internet/Security Report identified a Mirai attack (DNS Water Torture) as a dominant feature of Q1 2017, affecting the CDN provider's customers in the financial services sector.


"If our analysis of Q1 tells us anything, it's that risks to the Internet and to targeted industry sectors remain and continue to evolve" said the report's senior editor Martin McKeay in a statement. "Use cases for botnets like Mirai have continued to advance and change, with attackers increasingly integrating Internet of Things vulnerabilities into the fabric of DDoS botnets and malware," he added.


Notwithstanding the high-profile, high-bandwidth Mirai attacks, Akamai's report noted that the median DDoS attack size fell from 3.9Gbps in January 2015 to 520Mbps by the end of March 2017 -- partly due to growth in the number of lower-bandwidth attacks.


(See also: Business WorldLeMonde InformatiqueJDN)


Reaching Online Shoppers

First Look Asia

May 30, 2017


Did you know - over 50 per cent of online shoppers quit their sessions if content fails to load within three seconds. How are retailers in Asia responding? We get expert insights on Tech-Know!


(See also: Business of Apps)


Where are we with Artificial Intelligence in Software Development?

Search Software Quality

May 31, 2017


To put it another way, AI is a technology developers can use to make them smarter, said Ari Weil, senior director of industry marketing at Akamai. "I think you're going to see AI next to the developer in the sense of an assistant in the next 18 to 24 months," he said. An "AI coach" could check a developer's code and give nearly instant feedback, something that could dramatically speed up CI/CD workflows, Weil said. This isn't a pipe dream -- he's met with an early stage startup working on just this idea. 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Don’t Let Poor Quality Pollute Your Streams
  2. What’s The State of Internet Security? Ask Akamai
  3. Streaming Quality is Going Over the Top
  4. Tell Us More About “Let’s Encrypt” Andy Ellis
  5. We’re Not Afraid To Share Our Opinions


When Good Streams Go Bad: Maintaining and Sustaining Video Quality*

Digital TV Europe

May 22, 2017


The notion of video quality means different things to different people, covering a subjective spectrum so broad that “good” to one person could actually be deemed “bad” by another. In an effort to formally identify what key factors affect video quality, Akamai recently commissioned a survey of more than 350 managers at direct-to-consumer (DTC) video service providers, also known as over-the-top video service providers (OVSPs).


Amongst the people surveyed, almost half had already launched a service. Another 21% planned to launch one within the next six months, and almost a third within the next year. Additionally, 22% had no fixed date set, or they were uncertain when the service would launch. This suggests the brisk pace we have seen for the launch of DTC or over-the-top video services is liable to continue late into 2017 and beyond.


*Authored by Akamai’s Noreen Hafez Ayan, director of global product marketing


Growth of DDoS Attacks Slows, But Risks Remain And Still Matter

Networks Asia

May 21, 2017


The risks to the Internet and to targeted industry sectors remain and continue to evolve, according to the latest State of the Internet / Security Report released by Akamai Technologies, Inc. 


“Use cases for botnets like Mirai have continued to advance and change, with attackers increasingly integrating Internet of Things vulnerabilities into the fabric of DDoS botnets and malware. It’s short sighted to think of Mirai as the only threat, though,” said Martin McKeay, senior security advocate and senior editor, State of the Internet / Security Report.


“With the release of the source code, any aspect of Mirai could be incorporated into other botnets. Even without adding Mirai’s capabilities, there is evidence that botnet families like BillGates, elknot, and XOR have been mutating to take advantage of the changing landscape.”


(See also: Data Manager OnlineUDNAIT NewsSapo TekZoom ChileSearch Data Center en EspañolTele.Sintese BrasilOnline PCBemparnáInternet WatchCIO EspañaZD Net JapanInformatiqueLeMag ITBoan 24SlashdotThreat BriefMimesi)


True Parity Between Linear TV and Live Streaming? It’s Not There Yet But Getting Closer

Sports Video Group

May 23, 2017


“Internet, for a long time, equaled ‘best effort,’ and best effort is not associated with television,” said Akamai Media Division CTO John Bishop during a panel session titled “Establishing Parity Between Online Video and Broadcast Television” at last week’s Streaming Media East show. “When you turn on a television channel on your pay-tv service, you expect it to work every single time. The internet didn’t align there. Over the last three years at Akamai, we have recognized that we have to get parity in the digital space with legacy pay-TV services or else there is a natural ceiling for digital and it will never go beyond that natural plateau.”


(See also: FierceCable)


Why Akamai Supports Let's Encrypt

eSecurity Planet

May 22, 2016


The Let's Encrypt project has re-shaped the market for SSL/TLS certificates, providing millions of free security certificate to organization around the world.


Among the many backers of Let's Encrypt is content delivery network platform provider Akamai. In a video interview with eSecurityPlanet, Andy Ellis, Chief Security Officer at Akamai, explains why Let's Encrypt matters and his view on the effort's real value.


The Let's Encrypt project was originally announced in November 2014, and in April 2015 it became a Linux Foundation Collaborative Project, with the first publicly available free certificates issued in December 2015. In a 2016 video interview with eSecurityPlanet, Josh Aas, leader of the Let's Encrypt project, explained his views on the effort.


Akamai's Ellis sees the true value of Let's Encrypt as being much more than just a free option for SSL/TLS certificates, In Ellis' view, Let's Encrypt's big innovation has been making it easier for anyone to easily use and deploy security certificates.


5 Needs Of Digital India


May 26, 2017


In the first industry presentation at BW Businessworld Digital India Summit 2017, Vijay Kohli, regional business manager-Asia Pacific and Japan, AKAMAI, spoke about the needs and wants of a successful Digital India.


He highlighted the importance of network speed in today’s fast paced world.


“People crave for speed,” he said. “If a page takes 10 seconds to upload then people don’t appreciate it, transactions need to happen in 2-3 seconds to meet the expectations of the general public.” 


He spoke about the quality of the network being used by the public.


“We love quality,” said Kohli. “Without good enough quality, nobody will look to avail your services.”


He said that people will switch to private telecoms as they would be willing to pay more and get better speed and quality, thus it is the responsibility of the govt. to ensure that speed and quality are the 2 primary pillars of India’s Digital India movement.


(See also: Lehigh Valley BusinessComputerwelt365 Design)

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. Is there no Honor Among Thieves?
  2. Taking the Late out of Latency
  3. How Lowe’s can your Site Response Rates go?
  4. Security Thought Leadership Around the World
  5. We Bought a Wind Farm – the Sequel


Cybercrooks fight over DDoS attack resources


May 16, 2017


Meanwhile, even smaller-sized attacks can still do a great deal of damage. According to the Akamai report, many businesses lease Internet uplinks of between 1 and 10 gigabits per second, so any attack bigger than 10 gigabits per second could take an unprotected business offline.


And the capabilities of attackers keep expanding, he added.


"Within two to three years, we might see a five to ten terabit attack," he said.


With more criminal groups competing for access to vulnerable devices for their botnets, does that mean that we might see less ransomware such as the WannaCry attack?


No such luck.


"It's a different group of resources that are being used," said McKeay. "When we're talking about the ransomware like that which we've been seeing since Friday, that's a completely different breed than DDoS."


(See also: eWeekV3Asian JournalRethink ResearchIT WireBGRPC MagazineZD NetLifehacker AustraliaData Manager OnlineTelecompaperBeveiligings WereldNetwork WorldLAN LineNetworks AsiaCIOCIO AsiaMIS AsiaWeb Host Industry ReviewInfoWorldCSO AustraliaAutomazion PlusGlobal SecurityZD Net Germany)

Fox Sports Go executive says latency is still the No. 1 complaint with online video



May 17, 2017


At Streaming Media East today, Jason Thibeault, executive director for the Streaming Video Alliance, led a conversation with Clark Pierce; senior vice president of TV Everywhere for Fox Sports Go; Andreas Engde, project manager for Viaplay; and John Bishop, CTO of the media division at Akamai, on how far online video has to go until it can call broadcast an equal.


The panelists agreed that the technology stack for online video will continue to evolve and that will help drive scale for those services. Bishop went so far as to say that this will be the year that internet latency will become less than cable latency. He added that Akamai he received calls from providers to slow down the internet feed on live because it was outpacing the cable feed.


“Online video has momentum right now,” Bishop said, adding that the customers that are leaving pay TV are still watching media, just on different platforms.


(See also: Streaming MediaStreaming Media)


Digital Performance Management Drives Business Value at Lowe’s and Office Depot


May 15, 2017


Lowe’s leverages Digital Performance Management (DPM) from SOASTA, now part of Akamai, to provide a single source of truth that enables the retailer to correlate insights across business groups as well as the DevOps effort.


Lowe’s DPM strategy includes aligning IT with business objectives via user engagement metrics, performance data, and continuous testing and measurement – all leveraging the SOASTA DPM platform. SOASTA also enables the retailer to perform real-time forensic analytics, not just on Lowe’s own systems and applications, but on third-party resources as well.


For Lowe’s, actual customer interactions drive its decisions via its real-time visibility into marketing promotions and campaigns. An important benefit of Lowe’s efforts is how they are fostering a performance culture, where performance can never become an afterthought. In other words, Lowe’s treats every day as Black Friday – the most important day on any retailer’s calendar.


(See also: Telecom AsiaSourcing JournalNetworks AsiaD ZoneIntellyx)


Attackers have no need of zero-days, breach data shows

Computer Weekly

May 15, 2017


Most successful cyber attacks are possible because organisations are not doing a good job of protecting their systems, according to Dave Lewis, global security advocate at Akamai Technologies.


Too often, he said, attackers are able to take advantage of unpatched software, system configuration failures, compromised passwords and well-known attack methods such as SQL injection.


“Cyber defenders need to do a better job when it comes to basic security hygiene because most breaches are due to the fact that something that should have been part of a definable, repeatable process was not done,” Lewis told Computer Weekly.


Businesses are failing to look at the core issues that led to known data breaches and learn from them to avoid being breached in the same way.


(See also: eWeekTaiwan NewsTaipei TimesTaiwan NewsEd Tech Magazine)


Seymour Hills Wind Farm to Power Akamai Technologies

Commercial Property Executive

May 17, 2017


Cloud-delivery platform Akamai Technologies has signed a 20-year power purchase agreement with the 80-megawatt Seymour Hills wind farm in Texas. The company’s investment in the wind farm is part of its commitment to source renewable energy for 50 percent of its worldwide network operations by 2020.


“Akamai has been seeing a strong trend with customers that value and demand clean-powered, decarbonized services from their supply chains,” Jim Benson, Akamai EVP & CFO, said in prepared remarks. “This project is one of several in which Akamai plans to invest to reach our 50 percent goal.”


The wind farm is being developed by Infinity Renewables and will include 38 wind turbines across approximately 8,000 acres. The project is slated to begin operations in 2018. The electricity generated from the facility will be used to power Akamai’s data center operations in Texas, which account for about 7 percent of its global energy consumption.


(See also: Smart Energy DecisionsWindfairMass Bids) 


This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. We Bought a Wind Farm
  2. OTT, Easy as 1, 2, 3 – with Akamai
  3. We’re Big in Boston
  4. Show Mom You Care
  5. You’re Quite Tenacious when it comes to Security, Dave Lewis


Akamai Invests in Wind Farm as Tech’s Renewable Energy Demand Grows


May 10, 2017


Akamai Technologies, a content delivery network and cloud computing services provider, has invested in a Texas wind farm as it attempts to fulfill a promise to use renewable energy to power half of its global network operations by 2020.


Akamai (NASDAQ: AKAM) said it is making a 20-year investment in the planned Seymour Hills Wind Farm, which will be based outside of Dallas and is expected to begin operating next year. The project is being developed by Infinity Renewables, and the plan is to construct 38 wind turbines across about 8,000 acres, Akamai said in a news release. Akamai said it intends to pull enough energy from the wind farm to offset its aggregate data center operations based in Texas, which account for about 7 percent of Akamai’s global power load.


(See also: BostInnoPower TechnologyEnergy Manager TodayClean Technology Business ReviewrenewsHydrogen Fuel NewsEnergy Business ReviewTelecompaperInfotech LeadNorth American Wind PowerData Center KnowledgeData Center DynamicsSmart Energy DecisionsLightwaveEnergy Manager Today)


nScreenNoise – Live OTT Video with no Latency

nScreen Media

May 11, 2017


Latency is one of the toughest challenges in live delivery online. Typical delays can be upwards of 1 minute or more, which can be very annoying for viewers. Can this latency be reduced? Akamai has a solution which it says removes it entirely.


Akamai’s Shawn Michels talks about some of the challenges in reducing latency while maintaining broadcast quality.


(See also: ITespresso)


Akamai's Growing Role in Boston Tech


May 8, 2017


Tom Leighton, Akamai's chief executive officer, discusses the company's growing role in Boston's tech scene. He speaks with Bloomberg's Caroline Hyde on "Bloomberg Technology."


Mother’s Day Goes Mobile*

Total Retail

May 11, 2017


This Mother’s Day, U.S. shoppers are expected to spend almost $23.6 billion, an increase of more than 10 percent over last year, making Mother’s Day the third largest retail event of the year (after the winter holidays and back to school).


Google stated that in 2015, more searches happened on mobile devices than on desktop, highlighting consumers’ preference to use their mobile devices to research products and services. Mother’s Day shopping is no exception, as one out of three U.S. consumers will do their shopping online, and many will rely on their phones at some point during the process. One out of three online shoppers say they’ll use their phones to research gift ideas, and one out of five will use their devices to complete the purchase. Google also noted that there has been a 34-time increase in “near me” searches, with over 80 percent of these coming from mobile. Therefore, mobile is not only a key part of driving traffic to your digital properties, but also crucial to driving foot traffic in-store.


If you focus on these stats, it’s tempting to assume that, at least partly thanks to mobile, this will be a banner year for online retailers. However, there’s a catch: the bar for consumer expectations continues to rise. For example, a 100-millisecond delay in load time can decrease mobile conversion rates by up to 7 percent, and a two-second delay can increase bounce rates by 103 percent.


This data comes from Akamai’s new “State of Online Retail Performance” report, which analyzes the performance of retail sites from 10 billion online transactions.


*Authored by Akamai Chief Strategist for Commerce, Jason Miller


Dave Lewis on the Tenacity of Solvable Security Problems

O’Reilly Security Podcast

May 10, 2017


In this episode, I talk with Dave Lewis, global security advocate at Akamai. We talk about how technical sprawl and employee churn compounds security debt, the tenacity of solvable security problems, and how the speed of innovation reintroduces vulnerabilities.


(See also: eCommerce Magazin)

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!


Highlights include:

  1. BEET It!
  2. Love you, mom!
  3. Tom’s take on the business
  4. Ransomware spoiler alert
  5. Honored by the National Inventors Hall of Fame


Internet TV, Better Quality Than Broadcast: Akamai’s Hafez


May 5, 2017


Remember your old 56Kbps modem, screeching along and laboring to buffer a video clip, in the early days of internet media?


Well, those days are gone. Now, television networks want to deliver round-the-clock TV channels over the internet – and the quality can be even better than cable TV, according to one technology exec.


“The internet was never built with the whole notion of having live, linear 24/7 channel on it,” Noreen Hafez, global product marketing director of network optimization company Akamai, tells Beet.TV in this video interview.


But Akamai has recently rearchitected its offering, launching a suite called Media Services Live that includes UDP acceleration and remaps content around network congestion bottlenecks – and which Hafez says can stream TV in higher definition than, well, TV.


(See also: BizetyBroadcast BeatL'Informaticien)


Reports: Ecommerce key for Mother's Day shoppers

Biz Report

May 3, 2017


The key to converting those shoppers - no delays. Researchers with Akamai found that delays as low as 100 milliseconds can impact conversion rates by up to 7%, and that at 2 seconds, delays can push bounce rates by more than 100%.


"Mother's Day is the third largest shopping day of the year and probably the most critical to those both buying and receiving gifts," said Jason Miller, Chief Strategist of Commerce at Akamai. "As the data in our State of Online Retail Performance report clearly demonstrates, e-commerce sales can be dramatically impacted by site performance challenges. Shoppers are impatient--as our data indicates, website performance is critical to completing online transactions."


(See also: WebProNewsRetail Touch PointsEnterprise InnovationAPM DigestMobile Payments Today)


Akamai CEO Leighton Defends the Long Term Amidst ‘Bizarre’ 16% Sell-off


May 3, 2017


Leighton was enthusiastic about other areas of growth. The build-out of streaming video, for one, is an area where the company is helping “all the major broadcast networks” and other types, “the Hulus of the world.” He is careful not to mention to many customer names explicitly, not to confirm or deny them. Akamai doesn’t provide streaming services for Netflix (NFLX), but there are just one party in the overall rise in “over the top,” or “OTT” video.


He notes Akamai received awards and enthusiasm at the recent NAB convention in Las Vegas for the broadcast and cable industry. “We demonstrated our new capability for video that’s just as good as traditional broadcast-quality video, with no latency, and we now can stay up to the mark with what satellite can deliver,” he noted.


Another thing coming is augmented reality and virtual reality, for things like live streaming events and video games. The bulls on the Street believe it can rejuvenate the media business for Akamai because VR and AR content presumably has massive amounts of data that have to be downloaded constantly.


I pointed out to Leighton that the bullish reports talk about “when” VR happens, as if it’s a certainty. “IF and when,” he began, with a smile, “AR and VR would be very good for us."


(See also: CNBC)


Netflix Incident a Sign of Increase in Cyber Extortion Campaigns

Dark Reading

May 3, 2017


Meg Grady-Troia, web security product marketing manager at Akamai, says paying a ransom doesn’t necessarily guarantee a chosen outcome. “So doing separate analysis of the request for payment and the real threat is critical for any organization.”


Akamai’s customers have seen a lot of extortion letters, threatening a DDoS attack if a specified amount of bitcoin is not deposited to an identified wallet by a certain time, she says. These letters have come from a number of groups, including DD4BC, Armada Collective, Lizard Squad, XMR Squad, and others. Often though, there is very little follow-through.


“Some of these DDoS extortion letters are merely profit-making schemes, while some are serious operations with the resources to damage a business,” says Grady-Troia.


(See also: The MandarinCIO Latin AmericaRun PC!Silicon FranceCSO España)


Harari GS ’73 and Leighton ’78 inducted into National Inventors Hall of Fame

The Daily Princetonian

May 4, 2017


Leighton graduated from the University with highest honors in the electrical engineering and computer science departments. Leighton, along with his partner Daniel Lewin, invented a means of efficiently copying and distributing content over wide areas and large networks of servers. Leighton and Lewin founded Akamai Technologies, which works in content delivery, the same area as Leighton and Lewin’s invention.


“It was quite an honor and very exciting. [It was] really a testament to the hard work of thousands of people at Akamai over the past couple of decades that really made this recognition possible,” Leighton said.


Leighton said that his ultimate goal was to make the internet faster, more reliable, and more secure.


“I began to get interested in the process around internet congestion, and how could we get the internet to work better, and ultimately that lead to the creation of a company, Akamai, to make that happen,” he explained.


(See also: The Boston Globe)