This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!
- Holiday preparations
- Broadcast and cyber security
- E-commerce and SEO
- Evolving threats
- Cyber safety for kids
December 8, 2017
The National Retail Federation anticipates consumers will spend $678.75 to $682 billion in 2017 holiday sales, nearly a 4% jump from $655.8 billion in 2016. With deals posting as early as November 1, retailers are counting on shoppers’ gifting generosity to boost profits into the black. While consumers zip through real-world and online checkouts on their gift quests, an army of tech elves are manning a sprawling ecosystem ― merchant point of sales, internet infrastructure and security services ― to power these transactions at massive scale.
In hand with robust interconnection, online retailers must also ensure consistent content delivery. 53% of visits are abandoned if a mobile site takes more than three seconds to load, and 50% of online transactions involve multiple devices. To convert online sales, merchants must make sure digital content renders quickly and that they have omnichannel insight into consumer preferences. "Akamai’s monitoring helps provide early warning signs of issues that might arise from building traffic volumes, and we have sophisticated algorithms that power automated routing decision making that routes traffic around problems when they arise," says Robert Blumofe, executive vice president of the platform.
December 6, 2017
As broadcasters and content creators distribute more of their premium content online, they will invariably come under hacker attacks more often.
So says Dave Lewis, global security advocate the Boston-based streaming provider Akamai. His remedy is for broadcasters and content providers to hook up with a secure content delivery network (like Akamai), which has sophisticated cyber security tools such as web application firewalls (WAF) already in place.
To prevent this from happening, “Akamai can provide a line of defense to ensure your web site stays online, so that your customers can be assured that they will have access to your programming during DDoS attacks,” said Lewis. “As well, our platform is extremely secure; making your content far less vulnerable to piracy.
December 8, 2017
Another hindrance to getting more sales is one of the backbones of effective SEO: A fast and seamless website and checkout process.
In an Akamai Study that polled over 1,000 shoppers, the following website speed statistics were revealed.
- About 47% of all shoppers want your website to load in under two seconds.
- If a page takes more than three seconds to load, over 40% of visitors will bounce.
- More than 50% of shoppers say that they won’t be loyal to websites that take too long to load.
- If your website loads too slow, 14% of visitors will just shop somewhere else.
- 64% of shoppers that are dissatisfied with the online store they visit and its loading time will simply take their business elsewhere.
Security Middle East
December 06, 2017
SecurityMEA speaks with Rick McConnell, President of Akamai & General Manager of the Web Division on how the threat landscape is evolving and what measures enterprises can employ to combat the emerging vectors in a zero trust environment.
December 5, 2017
LET’S FACE IT: the internet can be a nasty place. Between predators, malware, explicit content, and other bad actors, parents can find themselves in a never-ending cycle of doom and gloom as they try to fend off every threat their kids might face online.
It’s a tricky situation without a perfect solution, and it can be tough to know where to start. There are parental blocks, antivirus software, kid-friendly browsers, and the temptation to avoid the stress and ban the internet altogether. But Dave Lewis, a global security advocate at Akamai Technologies, says the most important thing actually has nothing to do with technology: It’s all about having an open conversation with your kids.
December 2, 2017
Bad actors are using Fast Flux Networks with quickly-changing IP addresses and domain names to help hide their activities.
Or Katz, Principal Lead Security Researcher at Akamai, takes us through their recently-published white paper, "Digging Deeper — An In-Depth Analysis of a Fast Flux Network."
December 6, 2017
Ory Segal, who heads up the Threat Research Team based in Akamai’s Israel operation, in an interview with Think IT talked about security industry issues.
In response to the question “Is there any way that security vendors can cooperate more to actively fight against hackers?”, Ory said that it is not so easy for vendors to collaborate and achieve something given that the vendors are in competition for increasing revenue in the cyber security industry. However, he referred to the Wire X Botnet incident as an example of collaboration, and explained that Akamai, working with its competitor Cloudflare, and other tech companies, eradicated the botnet.
In response to the question “What’s your challenge for the next year?,” Ory said that his personal challenge is to develop an algorithm that provides security protection. Apart from that, making IoT more secure is Akamai’s challenge next year.