Chris Nicholson

Press Awareness 02/12/16: The Friday Five

Blog Post created by Chris Nicholson Employee on Feb 12, 2016

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This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:

 

  1. Tom Takes Manhattan – Redux
  2. Mapping the Internet with Liz Borowsky
  3. Shop ‘til you Drop
  4. If it’s Friday, it must be DDoS
  5. I Only Watch it for the Ads

 


Security a 'fantastic growth engine' for Akamai: CEO

CNBC

February 11, 2016

 

Akamai CEO Tom Leighton chats with CNBC following Q4 and year-end financials.

 

(See also ZD Net , The Street , Bloomberg, AP, IBD, Boston Business Journal, Barron’s)

 


Bandwidth boosters

Woman Engineer

Winter 2016

 

If you’re in charge of the mapping and engineering team for a global leader in Content Delivery Network (CDN) services, it helps to be a problem solver who enjoys being challenged.

 

“I like puzzles and being tasked to make things work more efficiently ,” says Liz Borowsky, senior director of mapping and engineering at Akamai Technologies, where she leads a group of more than 70 people. “My role at Akamai fuels my interest by allowing me to fix customers’ unique challenges and evolve the systems so they can seamlessly grow to handle ever increasing levels of traffic and expectations for performance,” she adds.

 


Online outstrips in-store for European shoppers, new research from Akamai finds

Retail Times

February 5, 2016

 

Akamai Technologies announced the findings of its European Consumer Holiday Shopping Plans survey. The research, conducted with consumers in the UK, Sweden, Italy, Spain and France in December 2015, reveals that two-thirds of respondents intended to do their holiday shopping online, with the majority planning to undertake this activity in the month of December, and not earlier. This means that many will have counted on fast and reliable delivery in order to receive their goods in time. In addition, just over half (53%) said they were planning to make gift purchases using a mobile device.

 

The survey findings also reveal the complex multi-screen, omni-channel shopping behaviours of consumers as they engage in the research and purchase stages of the shopping journey. The vast majority of respondents (87%) planned to conduct online research before making an in-store purchase, using websites to discover potential gift items, access reviews and product information, or hunt down deals, even when online was not the intended primary purchasing channel.

 

(See also SilverEco, LogiNews, Global Security, eCommerce News)

 


Akamai’s Q3 2015 Security Report shows record number of DDoS attacks

Enterprise IT News

February 6, 2016

 

Akamai’s recently released Q3 2015 State of the Internet Security Report highlights trends from around the world including a record number of DDoS attacks recorded on its routed network.

 

This infographic focuses on observed DDoS and web application attack statistics and trends observed during Q3 2015 with more details on the full report found at www.stateoftheinternet.com.

 

(See also Data Kontext, Bizety, Hacoder)

 


Super Bowl Streaming Improves; Sites Rate the Top Online Ads

Streaming Media

February 8, 2016

 

CBS Sports delivered a win last night, as it provided strong buffer-free Super Bowl online streaming to viewers. That marked an improvement over NBC Sports' and Akamai's performance in 2015, which left many in the media howling about buffering and delays. While the online stream—available through browsers or various consoles and set-top boxes—didn’t offer any extras, it streamed the ads along with the game for the first time, giving online viewers an equivalent experience.

 

According to CBS Sports, the live stream attracted 3.96 million viewers who streamed a total of 402 million minutes of coverage, averaging 101 minutes each. Those viewers were able to access the stream from desktops, notebooks, tablets, connected TVs, and phones. That total is for the full event, which includes pre-game coverage. During the game only, CBS averaged 1.4 million viewers per minute who watched over 315 million minutes.

 

Akamai was the game's CDN, as it was last year. Other CDNs were on standby, but weren't needed. The Super Bowl was first streamed in 2012. Overnight TV ratings show this was the second-highest rated Super Bowl ever (last year's game set the record). In 2015, Akamai said it averaged 800,000 viewers per minute, with a peak performance of 1.3 million concurrent users.

 

(See also Online Video)

 


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