This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:
- Do the Botman
- Akamai: IT’s Time for your Close up
- OTT Me
- Talkin’ Marketing, with Frederic Moraillon
- Life is but a Stream
February 17, 2015
The numbers vary, but research has shown that about half of traffic on the web comes from bots. Bots are small programs that interact with a website and can be used for good or ill, depending on your perspective, says Renny Shen, senior marketing manager for the enterprise at Akamai.
It’s worth noting that some bots are seemingly harmless, while others could be trying to scrape your site information or be part of a coordinated Distributed Denial of Service (DDoS) attack. Whether a bot is friendly or not is sometimes in the eye of the beholder, Shen explained.
February 19, 2016
When it comes to corporate practices at Akamai, the Cambridge, Mass., content delivery and cloud services provider, CIO Kumud Kalia has just one complaint: "We should tell people how cool it is to work here," he says. "I don't think we say it enough."
"We want people to fulfill their career aspirations here at Akamai and realize their potential to the fullest extent," says Kalia, who was name a Computerworld Premier 100 IT leader in 2008. "We support whatever it takes to make people successful." To that end, IT staffers are encouraged to sharpen their skills on the latest technologies and take risks rather than play it safe. An IT-specific awards program recognizes individuals and teams who have gone beyond the call of duty.
Rapid TV News
February 17, 2016
eMedia Network is using Akamai's media delivery solutions to deliver video and radio content on its global over-the-top (OTT)/IPTV platform, iON.
eMedia specialises in digital video broadcasting, distribution and monetisation of multicultural television and radio content. The company has been delivering IPTV for more than seven years. The new partnership has enabled eMedia to improve penetration in markets across Europe, North America and Oceania, that is Australia and New Zealand.
"We are serving a small, niche market, so quality is key because the community talks," said Mark Lobwein, executive chairman, eMedia Network. “If we do not offer the best service, in time, no one will watch our programming. By being on the Akamai platform, we can serve all networks and all devices efficiently and at broadcast quality. Together with our network partners and Akamai, we are wowing audiences around the world with interactive experiences that are at the forefront of online video."
February 17, 2016
The age of the digital customer is here, and marketing has become increasingly technology-based. This means that marketers who are able to adapt and collaborate with their CIOs to address brand reputation – instead of just IT concerns – tend to be the most successful in driving team performance, according to a 2015 Deloitte Digital report.
How can marketers bring their game to the next level? To learn more, we spoke to Frederic Moraillon, vice president of marketing at Akamai about the evolving role of the marketer, the nature of the relationship between the CMO and CIO, and the road ahead.
(See also PR Magazine)
February 15, 2016
John Bishop, CTO of media for content delivery network Akamai Technologies (which has helped various rights holders for every Super Bowl that’s been live-streamed, going back to the first one by NBC in 2012), said that – latency aside – the incremental streaming numbers for the Super Bowl can’t be ignored. “Figures that the respective rights holders in the U.S. have published show well over 100% growth in a number of key streaming metrics, including average viewers per minute, engagement time and total minutes streamed,” he said.
“We’re really getting to the point where the online experience has to at least meet if not exceed that to which we’ve become accustomed with broadcast,” he said. “And that’s the type of thinking we’ve applied as we prepare for the upcoming Summer Olympics in Rio, which trends indicate should set a whole new set of viewing records.”
February 17, 2016
Vincent Low, the Media Chief Strategist of Asia Pacific & Japan for Akamai Technologies, had visited Taiwan to share observations of game industry trends and Akamai’s solutions. As the leading CDN service provider, Akamai delivers 15-30% of all daily Web traffic, defends against attacks of over 200 Gbps and enables more than $250 billion in annual eCommerce for its online retail customers. For the games industry, Akamai is the market leader in game and software downloads.
According to Vincent, today’s game is no longer just a simple product but comprehensive content services. Both art and technology are equally important, especially connection speeds, as gamers nowadays are less patient to wait for the download. Akamai’s solutions enable game companies to provide fast, reliable and secure online games, with services including web performance, software delivery, real-time game play, security, big data and video streaming. Vincent also introduced Akamai One program for startups and independent game teams in Asia Pacific and Japan.