Chris Nicholson

Akamai Press Awareness 04/21/17: The Friday Five

Blog Post created by Chris Nicholson Employee on May 3, 2017

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!

 

Highlights include:

  1. The two-millisecond rule
  2. Are you open and listening, port 389?
  3. I need a front-end alignment
  4. Is it broadcast, or is it Akamai?
  5. Image is everything

 

Marketers Losing Millions from Slow-Loading Web Site Pages

MediaPost

April 20, 2017

 

Most marketers know that the more slowly a Web site page loads in a browser, the more it can hurt the company's bottom line, but new data reveals that the negative impact can occur much earlier than expected.

 

Slow loading pages with a 100-milisecond delay had major consequences in the ways that consumers interacted with Web sites and pages when on smartphones and tablets, with conversion rates falling 7% and nearly 4%, respectively, according to a report released by Akamai on behalf of SOASTA. The impact of a 2-millisecond delay on conversion rates jumped to 36.5% on desktop and 26.2% on smartphones.

 

The insights come from the State of Online Retail Performance report, which details the time it takes for retail Web site pages to load in a browser and the effect on sales and bounce rates. The one-months-worth of anonymized beacon data came from Akamai customer retail Web sites based on permissions. SOASTA analyzed the data.

 

(See also: Which-50Stuff New ZealandChain Store AgeSmart Company AustraliaAsia Pacific Security MagazineSydney Morning HeraldRagtraderBusiness 2 Community)

 

New DDoS Attacks Use Far Fewer Infected Hosts, Target Education

THE Journal

April 20, 2017

 

Akamai Technologies has identified a new attack method generating extremely large distributed denial of service (DDoS) attacks against educational institutions and other types of organizations but without the millions of infected hosts typically seen in these scenarios. In a threat advisory recently published by the content delivery network company's security intelligence response team, researchers described a reflection and amplification method that can produce "significant attack bandwidth" through "significantly fewer hosts." What's required are open ports allowing LDAP traffic.

 

The company's security experts have detected and mitigated a total of 50 Connection-less Lightweight Directory Access Protocol (CLDAP) reflection attacks. CLDAP was intended as an "efficient alternative to LDAP queries done over Transmission Control Protocol (TCP).

 

(See also: Le Mag ITCSO EspañaTech News TaiwanCampus TechnologyHay CanalGlobal SecuritySiliconSearch Security ChinaADSL AyudaBleeping ComputerVerk Städerna

 

Fast and safe frontend fixes*

O’Reilly

April 20, 2017

 

Security and Performance are both considered to be two separate goals, as one can often negatively impact the other. We see various security solutions — whether implemented at the frontend or backend — slowing down the performance of sites. And vice versa: we see certain performance techniques leaving sites more vulnerable to security threats. In the face of these challenges we need to make sure that our sites are adapting to the needs of the customers.

 

Every year, we see an increase in security attacks in many different areas (for example, in finance and healthcare) and we can only expect this rise in threats to continue with the Internet of Things (IoT). This increase is can be attributed to an escalation in web traffic, with resulting high volume/high load situations which motivate us to more closely focus on performance. It is also due to the growth in the number of third party resources being leveraged on sites today — not only do they introduce potential security holes such as delivering malware and/or malicious code from third party attackers, but they can slow down the site and delay content parsing/loading.

 

*Co-authored by Akamai Solutions Architects Sabrina Burney and Sonia Burney

 

Akamai Announces Broadcast-Quality Live Linear Streaming Solution

 

2016 was an explosive time for line online video, and at NAB several companies will catch up with that growth. Last week, Brightcove announced a live video platform designed to make launching channels easier. Today, content delivery network Akamai announces the next version of its Media Services Live system, featuring a new addition called Media Services Live LiveOrigin. With LiveOrigin, Akamai promises over-the-top (OTT) providers, broadcasters, and telcos can give customers the same reliability they get with broadcast channels in 24/7 live linear online streams.

 

Images Load Slower than a Thousand Words*

Blogit Belgium

April 18, 2017

 

On websites, images are not only useful to illustrate a product, but also they increase the user’s emotional involvement. A Nielsen study [1] shows that for 63% of people shopping via smartphone or tablet, photos are more important than any other content. The pictures on the website make an indelible impression on your customers. And this is regardless of the industry you are in - e-commerce, the travel industry, even the banking sector. Images fundamentally contribute to the success of your long-term brand.

 

*Authored by Akamai Senior Solutions Engineer Tim Vereecke

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