Chris Nicholson

Akamai Press Awareness 06/16/17: The Friday Five

Blog Post created by Chris Nicholson Employee on Jun 19, 2017

 

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!

 

Highlights include:

  1. Let’s Talk Security with Tony Lauro
  2. Performance Equals Loyalty
  3. Kaltura, Akamai Cache in on OTT Delivery
  4. Going Mobile – with Payments
  5. Tell Us About the Internet David Belson

 

How to Prepare for the Next Generation of Cyberattacks

GovLoop

June 16, 2017

 

Today, cyberattacks around the world are becoming more prevalent and more complex. 2016 saw seven of the largest Distributed Denial of Service (DDoS) attacks in history, and three of those attacks occurred in Q4. Hackers use DDoS attacks to render IT systems inoperable, and they are extremely difficult to defend against. The introduction of a massive amount of Internet of Things (IoT) connected devices into IT environments further complicates cybersecurity protocols.

 

But there are ways to stay vigilant. For state and local agencies, identifying web traffic within an IT environment, staying aware of common attackers and methods, and focusing on protecting the enterprise as a whole can help prevent DDoS attacks. GovLoop recently sat down with Tony Lauro, Senior Enterprise Security Architect at Akamai Technologies, to discuss the changing cybersecurity landscape and how to prevent harmful DDoS attacks and more. Akamai Technologies is a content delivery and cloud services provider.

 

(See also: SC Magazine UKIT大道My Broadband)

 

What Will Your Customer Loyalty Program Look Like in 2020?*

Apparel

June 12, 2017

 

Once you have found the right mix of incentives to delight your customers, you'll need to optimize the delivery of your loyalty program for mobile. You could have the best loyalty program but if it's difficult to engage with on mobile, users will become frustrated and adoption will suffer. To optimize the mobile experience whether it's delivered via an app or the mobile web, there are three key areas that can have huge impacts on customer experience:

 

Performance matters

The Online Retail Performance report states that a 100-millisecond delay in website load time can hurt conversion rates by 7 percent, and 53 percent of mobile site visitors will leave a page that takes longer than three seconds to load. Consumers are not patient to begin with and industry leaders continue to drive rising consumer expectations for performance, such as Facebook using background downloading of articles to give users the impression that when they click on a link the article is loaded instantly.

 

*Authored by Akamai’s Chief Strategist for Commerce, Jason Miller

 

(See also: CIO EspañaARC)

 

Kaltura, Akamai Cache in on OTT Delivery

MultiChannel News

June 12, 2017

 

Kaltura said it is boosting the quality of its online video platform and adding a “download-to-go” capability by implementing a “predictive” content delivery system from Akamai Technologies that prepositions some content on the user’s viewing device.

 

Under the agreement, which integrates Akamai’s Predictive Content Delivery system with Kaltura’s TV platform, the joint offering enables on-device caching of certain content in the background, based on the user’s profile and history, they said.

 

The result will allow for smooth offline viewing on any device regardless of network connection and quality, they added.

 

(See also: Digital TV EuropeNexTV LATAMMediaPostMarTech AdvisorStreaming MediaAdvanced Television)

 

Mobile Payments Need a Marketing Campaign*

Target Marketing

June 14, 2017

 

If retailers want to see consumers using mobile payments any time soon, they’ll have to teach them to trust the apps. Research shows shoppers are worried about privacy.

 

Meanwhile, the mobile payment industry is growing at a rapid pace. In fact, by 2020, nearly one-third of U.S. smartphone users will replace a card swipe at least once every six months. However, many consumers are slow to adopt the new form of payment.

 

Initially it was all about the lag in technology. For instance, mobile payments rely on near-field communication (NFC), the technology that allows two devices placed in a proximity to exchange data. Many retailers were initially slow to adopt these contactless POS terminals, which created a kink in the payment process.

 

*Authored by Akamai’s Chief Strategist for Commerce, Jason Miller

 

Global Average Connection Speed Jumps 15% in Q1

Enterprise Innovation

June 15, 2017

 

“Increases in connection speeds and broadband penetration have helped enable the internet to support levels of traffic that even just a few years ago would have been unimaginable,” said David Belson, editor of the State of the Internet Report.

 

“One need only look to January’s US Presidential Inauguration, which broke traffic records for live coverage of a single news event delivered by Akamai, largely thanks to the combination of more viewers watching at increasingly higher levels of video quality,” said Belson.

 

(See also: ARS TechnicaMy BroadbandRetail News AsiaMobile World) 

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