Chris Nicholson

Akamai Press Awareness 08/18/17: The Friday Five

Blog Post created by Chris Nicholson Employee on Aug 18, 2017

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!

 

Highlights include:

  1. Engage!
  2. Are you Getting the Picture?
  3. Can you See the Future?
  4. Martin McKeay has his Finger on the Pulse of Web Security
  5. Primetime is Any Time with Akamai

 

Engagement, Brand Perception Depend on Video QoE – Akamai

Light Reading

August 15, 2017

 

A new study from Akamai released today offers more insight into the importance of video quality on viewer engagement and brand perception. The study also found that the business model used by the streaming provider influenced the extent to which quality influenced perception of the video experience. Titled "Bit Rate and Business Model," the study used new technologies to evaluate viewers' reactions to video streams at different QoE levels. 

 

Most people in the industry I have discussed this with agree that QoE is critical for streaming providers. Various surveys have also identified it as important, though in a prior survey conducted by Heavy Reading, it was specifically buffering and rebuffering that were anathema to viewers, not minor fluctuations in video quality (for example, switching to a lower profile in an ABR scenario.)

 

(See also: Economic Daily News, CDNews, Digital Wall)

 

Akamai Sees the Big Picture on Video Platforms

Economic Times

August, 14, 2017

 

Akamai, one of the largest content delivery networks in the world, is looking to help video platforms reduce the unpredictability of the internet infrastructure through its suite of recently-launched media products.

 

Sidharth Pisharoti, Akamai's regional vice-president for media in Asia Pacific and Japan, told ETtech they are currently testing products like predictive content delivery and media acceleration with select content providers in the country, but declined to disclose specific names.

 

Predictive content delivery sits within the video platform's app to read the consumer's behaviour and their viewing history to predict what they'd like to watch next and automatically downloads it when the consumer is on a strong WiFi connection.

 

 

The Menacing, Hopeful Future of U.S. Government Cybersecurity

The Diplomatic Courier

August 16, 2017

 

Where there are challenges, there are of course potential solutions. Akamai’s review reveals three possible cybersecurity strategies for the future: continuous monitoring and advanced authentication, cloud-based solutions, and improving employee education and hiring practices. Two-factor authentication, DHS’s Continuous Diagnostic and Mitigation (CDM) program, and the use of site defenders, which maintain website performance and address threats simultaneously, are ways in which the first strategy can be operationalized. Cloud-based technology allows for the easier integration of data from multiple systems and centralization, giving leaders better visibility. Improving employee education and hiring techniques will take the most time, but has the potential to reap perhaps the greatest reward in the long term. DHS has provided a Cybersecurity Workforce Development Toolkit, which can be highly beneficial but will take a lot of time to implement. In the meantime, web-security services can be used to supplement the additional IT workforce needs.

 

'Pulse Wave' DDoS Attacks Emerge as New Threat

Dark Reading

August 17, 2017

 

There may be another explanation for pulse wave attacks. "The attack is actually against a subnet range, where the observer is only protecting a portion of the subnet," McKeay says. "The botnet would appear to be going flat-out at a high rate and it would look like the attack was 'switching' targets, when that switch was either attacks owned by the same target that weren’t protected, or were owned by another entity and simply happened to be sharing IP space."

 

Fundamentally, such attacks do not involve a radically different command-and-control set up than a usual DDoS attack, but it is slightly more sophisticated, he says. "Overall, we believe that this kind of attack is further evidence of the commoditization of DDoS and the continuing rise of 'pay-for-play' attacks," McKeay says.

 

For Mobile Customers, Predictive Content Delivery Now Ensures Primetime is not Once a Day Anymore*

Financial Express

August 17, 2017

 

Television in the early 1980’s brought families together with shows like Hum Log, the first soap opera on Indian television. In the West, a seminal moment was 12:01 AM, August 1, 1981. MTV aired Video Killed the Radio Star – a song by The Buggles. Television was in, and radio began its dive to a slow decline. Beyond that bit of trivia, it’s interesting to see the history of media and consumption across devices from the prism of cricket. June 25, 1983 and April 2, 2011 mark when India won the ICC Cricket World Cup. However, how we received the news of India’s victory changed over the 28-year timeframe. In 1983, it was over the radio while in 2011, it was predominantly over television. Smartphones in 2011 were the televisions of 1983 —not nearly as prevalent and came with expensive high-speed data connections.

 

*Authored by Akamai’s VP, Media, Asia Pacific and Japan, Sidharth Pisharoti

 

BONUS #1:

 

Finding Needles in Haystacks: Using Data and Analytics to Effectively Counter Attacks on the Web*

LinkedIn

August 16, 2017

 

In the latest Gartner, Inc. Magic Quadrant for Web Application Firewalls, Akamai was positioned in the Leaders quadrant. And while it’s always gratifying to be recognized for your accomplishments, it’s even more gratifying to know that your customers are benefitting from their use of the innovative solutions your company is bringing to market.

 

This is especially true in website and application security.

 

Today’s online businesses are facing a perfect storm. A proliferation of insecure, Internet-enabled devices, combined with inexpensive compute, means that it has never been cheaper or easier to launch devastating attacks against anyone doing business online. Everyone is a potential target – from the biggest international brands, to small local businesses.

 

*Authored by Akamai’s Sr. VP and General Manager, Web Performance and Security Ash Kulkarni

 

(See also: LinkedIn)

 

 

BONUS #2:

Fast load time is the key to e-commerce profitability

China Times

August 16, 2017

 

According to Maureen Chong, Country Manager, Akamai Hong Kong and Taiwan, Taiwan e-commerce market has grown fast in recent years, and e-commerce companies aims to pursue higher conversion rate for better business revenue. The report conducted by Akamai shows that people have different tolerance for load time according to various devices. On desktops, load time should be controlled within 1.8 seconds to reach the highest conversion rate (12.8%); on mobile devices, the load time should be less than 2.7 seconds to reach the best conversion rate (3.3%). To sum up, a slow website performance will hurt conversion rates seriously. In terms of bounce rate, mobile visitors are more likely to bounce than desktop visitors, in which a 2-second delay in load time will increase bounce rates by up to 103%.

 

The report also indicates how mobile Internet bandwidth and level of trust towards their devices affect online shopping behaviors as well. Maureen concluded that online retailers should view mobile performance optimization as the top priority so as to embrace the “mobile first era” and drive more profits.  

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