Chris Nicholson

Akamai Press Awareness 09/22/17: The Friday Five

Blog Post created by Chris Nicholson Champion on Sep 25, 2017

 

This week’s installment of “The Friday Five” follows… providing a snapshot of recent global press coverage that demonstrates how Akamai is helping customers move Faster Forward. If you see something interesting, please share it!

 

Highlights include:

  1. Mr. Fixit
  2. Protect Your Content, Protect Your Revenue
  3. Tom Ruff, Telling it Like it is!
  4. Fighting the Good Fight
  5. Setting Records

 

Upping Your Website’s Game Doesn’t Mean Fixing the Slowest Page First*

Internet Retailer

September 18, 2017

 

Conventional wisdom would have us believe that the slowest page on a website should be the first thing “fixed” when it comes to performance tuning. Well, that’s not always the case.

 

A common example: The checkout page should be the fastest, best-performing page on an e-commerce website, right? The reality is, more often than not, the exact opposite is true. That’s not to say that the checkout page can or should consistently take longer than the two seconds the average consumer is willing to wait for page to load. But if consumers make it to checkout, they’ve likely made up their mind and will move forward to purchase even if they experience some lag (of an extra second or two—after that you erode customer trust).

 

*Authored by Akamai Strategic Product and Marketing Leader Ari Weil

 

(See also: Dutch Cowboys)

 

Hack Attack: TV and Cybersecurity

Digital TV Europe

September 21, 2017

 

According to Martin McKeay, senior security advocate at Akamai Technologies, one of the reasons security has become a higher priority is the shift in business model from ad-supported to subscription-based, and the corresponding increase in the storage of personal identifiable information of customers.

 

SVOD alone will generate 70% of digital revenues in Europe in 2022 according to Dataxis. It forecasts that there will be 80 million additional SVOD subscribers signing up between 2016 and 2022.

 

“This has fundamentally changed the way media companies need to protect their businesses and their digital assets. It’s no longer a matter of ‘if’ a media company will be attacked, but ‘when’ they will be attacked,” warns McKeay.

 

Akamai’s Tom Ruff: Agencies Should Adopt Agile Tech as Part of Cyber ‘Defense-In-Depth Strategy’

Gov Con Wire

September 19, 2017

 

Tom Ruff, vice president of public sector at Cambridge, Massachusetts-based content delivery network and cloud services provider Akamai Technologies (Nasdaq: AKAM), has said government agencies should establish a comprehensive “defense-in-depth strategy” to protect networks from distributed denial-of-service attacks, cross-site scripting and other cyber threats.

 

Ruff wrote such a strategy seeks to advance the use of adaptable and agile technology platforms to defend networks and internet-connected devices against security threats as well as “set security policy at the edge of the network versus solely in the data center.”

 

India's Transition to Digital Has Caused A Spike In Cyber Attacks, But They Can Be Fought

Forbes

September 19, 2017

 

Earlier last month, researchers from Akamai, Cloudflare, Flashpoint and RiskIQ successfully contained a volumetric attack against Android devices. The WireX botnet comprised malicious applications running on Android devices. After surveying data from more than 100 countries, it was found that a significant amount of suspicious traffic originated from India. Aseem Ahmed, senior product manager, cloud security, APAC, Akamai, says, “The sophistication of cyberattacks is increasing. Attackers are using Android architecture and background applications for malicious purposes. Traditional forms of defence against cyber threat are no longer sufficient.”

 

New Record Set

TVB Europe

September 19, 2017

 

Michael Fay, vice president of media products and operations at Akamai, said: “Year after year, Akamai is setting new records of traffic volume and customer utilisation of our network, whether we’re supporting a month-long sports tournament with multiple competitions every day or one major event with a dramatic peak in traffic.”

 

(See also: Telecompaper, Bit Mat, Mac4Ever)

 

BONUS #1:

 

What Top Employers are Doing to Maximize Workers’ 401(k) Savings

EBN

September 21, 2017

 

For Benny Award Benefits Professional of the Year Sarah Sardella, senior director of global benefits at Akamai Technologies, auto-enrollment was a major contributing factor that helped about 3,500 U.S. employees save more for retirement.

 

“Participation was at 71% when I joined [in 2009]; now it’s at 93%,” she said Tuesday at Employee Benefit News’ Benefits Forum & Expo in Boca Raton, Fla. “We want to make sure people are automatically saving [and] give them the levers they can pull to do what’s right for them.”

 

The global content delivery network service provider sets the 401(k)-contribution default to 8% to make sure employees are maximizing the company’s match, along with auto-escalating the contribution rate by 1% each year.

 

BONUS #2

 

75 Gbps DDoS Attack from Only 400 botnets, Akamai Warns Attention

IT Pro

September 20, 2017

 

Akamai Technologies announced security trends on the Internet on September 20, 2017, April - June 2017. As a recent trend, there are cases in which large-scale DDoS (Distributed Denial of Service) attacks are launched even in small botnets, attacks aimed at FX (Foreign Exchange Margin Transaction) and bit coin related services Increasing, pointed out not only attacks on Web sites but also attacks aimed at API (application programming interface) are pointed out, calling attention.

 

(See also: ZD Net Japan, Security Insight Japan) 

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