Rapid adoption of new networked devices such as smartphones, tablets, and smart TVs is having a profound effect on the consumer market. This device adoption, coupled with the growing user base of online or over-the-top (OTT) video services such as Netflix, creates challenges as well as opportunities for network operators that offer broadband and multichannel pay TV. How these operators respond to evolving consumer behaviors and new competitive threats will impact how well positioned these operators are to grow market share and revenue in the years to come. One facet of this response is the emergence of operator content delivery network (CDN) strategies. As detailed in this White Paper, operator CDNs form an essential foundation for advanced services and improved consumer experiences.