Press Awareness 09/19/2014: The Friday Five

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This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward.

 

Highlights include news of Akamai’s participation at the recent IBC event; commentary on the Internet of Things; and coverage from Tom Leighton’s recent trip to India, among other awareness.

 

Following is Volume XXXVIII…

 

 

Akamai’s formula for boosting web bandwidth

nScreen Media

September 18, 2014

 

With the ever increasing consumption of video online, it has become a challenge for CDNs to keep pace. According to Akamai, some changes to the network, and changes in the home, can make a big difference.

 

Kurt Michel, Director of Product Marketing at Akamai, says there are 4 key areas that the company is looking at to help increase network throughput. Two of them require getting devices in the home more directly involved in the business of delivering video.  Until now, devices have not been placed in the home by CDNs and operators to help out with the delivery of video. Akamai would like that to change.

 

(For more coverage stemming from IBC, see also TVB Europe, Beet.tv, IPTV News and The Hollywood Reporter)

 

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The Billion Dollar Question

The IBC Daily (Executive)

September 2014

 

[flip to page 12 to see the article]

 

Number crunching is what Akamai does.  The former MIT professor, who enjoys researching questions at the intersection of mathematics and computer science, says that math can overcome seemingly impossible barriers to scale that simply can’t be done, affordably, with traditional approaches to media delivery.

 

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Optimizing the network for the Internet of Things

IT Leaders (Japan)

September 18, 2014

 

[interview with Akamai’s Kris Alexander]

 

The diversification of devices connected to the network continues, and the access via a variety of communications protocols including Bluetooth and Wi-Fi has increased.  Under these circumstances, it is necessary to maintain high performance. Of course, attacks on site origins and machinery will also increase.  And unless we solve these challenges, the world of Internet of Things is not likely to scale.

 

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Internet of Things is an opportunity for Akamai

IT Wire

September 15, 2014

 

While Akamai's enterprise services largely involved load balancing and acceleration, the company is increasingly talking with its customers about the Internet of Things, including manufacturing sensors, maintenance information, and medical sensors.

 

"There's a lot of buzz in general related to the Internet of Things," but it is still early days in terms of the number of devices and their functionality, Akamai product director of enterprise web solutions Gary Ballabio told iTWire, and so far, "there hasn't been that much [activity] from an implementation standpoint."

 

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Akamai Technologies in talks with Indian handset makers

The Economic Times (India)

September 17, 2014

 

"A lot of the world's most important device manufacturers are in India," Akamai's chief executive Tom Leighton told ET. "It is very important for us to have our software on those devices because that can make the internet faster, more reliable and more secure and more affordable."

 

Leighton is bullish on India as he believes that the growth of mobile devices in the country presents a huge opportunity for the company.

 

Akamai has 1,200 employees in India, the largest outside US, and is looking at increasing the work force. Leighton, a former MIT professor, founded the company in 1998 based on his thesis on reducing Internet congestion. However, he believes the problem is only getting more acute as more and more devices join the Internet.

 

"Internet of things will create more demand for the bandwidth. It'll create a challenge for the Internet to support it and it'll create business opportunity for us because those devices would need faster, reliable and secure connectivity," he said.

 

(See also The Times of India and BGR)

 

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BONUS

 

Analysis by Akamai’s Guy Podjarny in BCW (UK):

Top 5 Tips For Responsive Web Design Performance

 

and…

 

See the latest Akamai customer reference videos at:

http://www.akamai.com/html/customers/index.html

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