This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:
- 1. Holiday Shopping Trends
- 2. Partnership with Telin
- 3. Security Thought Leadership
- 4. Akamai’s SaaS Provider Option
- 5. Interview with Akamai’s Zeck Lim
December 3, 2014
[authored by Akamai’s M.J. Johnson, Director of Product Marketing]
Here's a list of trends to keep an eye on this year so you can ensure your users have positive experiences, even after the holidays come to a close.
Mobile is (still) changing. Last year, according to our Akamai 2013 Online Holiday Shopping Trends and Traffic Report, 37 percent of all Internet shopping traffic during Black Friday 2013 came from mobile devices versus just 24 percent on the same day in 2012. While we expect continued m-commerce growth, it's not enough to know that consumers are increasingly using mobile devices to do their holiday shopping. To meet consumers' expectations, retailers increasingly need to optimize for the various mobile technologies, screen sizes and platforms. To do this, retailers should work to understand as much as possible about their shoppers' context and connectivity situations.
Deal Street Asia
December 1, 2014
In an official statement, Telin said it had joined the Akamai NetAlliance Partner Program to be able to provide Akamai’s Web Performance, Media Delivery, and Cloud Security Solutions to Indonesian customers. “Through this partnership with Akamai, Telin will be able to increase the customer awareness of its CDN brand, Indonesia CDN Solution. In addition, Telin will deliver the best alternative for all local content providers to reduce costs and provide an enhanced customer experience by accelerating access to the web. This could also lead to content monetization for Internet providers,” said Syarif Syarial Ahmad, CEO of Telin.
December 3, 2014
There is an increase in use of complex crimeware that gathers the passwords of online customers at specific banks and automatically transfer funds out of their accounts, according to Akamai’s security group.
The surge is being aided by a tool called Yummba webinject, which generates pop-ups – injects - during legitimate banking sessions that ask for usernames and passwords, says Akamai’s Prolexic Security Engineering & Response Team (PLXsert) in a threat advisory. The phony dialog boxes mimic the look and feel of the genuine bank Web pages with logos, colors and fonts used on the legitimate site.
Digital Media World
November 30, 2014
Several new software-as-a-service capabilities available in Akamai’s Web Performance systems, grouped together as the SaaS Provider Option, expand cloud services for web optimisation and performance in ways that specifically support SaaS providers.
According to Akamai, SaaS providers can use the new capabilities to take on new customers more rapidly, reduce operational costs, shorten time-to-market, take advantage of the Secure Sockets Layer protocol SSL in a scalable manner, and gain customer insights.
December 3, 2014
IT plays a very important role in every industry. The mobility of data offers users to access data more convenient while it also drives hackers to steal more and more information faster. Zeck Lim, Director of Technologies, Asia Pacific & Japan, Akamai Technologies, shared the security threats government and enterprises service faced and provided relevant strategies.
Cloud and mobile computing becomes more mature, Zeck believed IoT and smart city will be the key drivers. It is predicted that the no. of connected devices will be increasing to 30 billion by 2020, the mass quantity and diversity of devices will be a crucial threat to security. More and more services from enterprises and government will be provided on the Internet, it is important for them to achieve a high-performing efficiency yet maintaining security.
According to Akamai’s Second Quarter, 2014 State of the Internet Report, DDoS attacks dropped 15% year over year, marking the second consecutive quarter with a decline. Zeck explained that quarterly increase or decrease is a normal case, but the attack number and scale will be increasing in long term because of the increasing connection speed and decreasing cost of DDoS tools. DDoS attacks nowadays do come with a purpose, for example, attackers will steal important information or change server settings. Therefore, enterprises and government require a more sophisticated solution to tackle all the challenges.
Akamai: The Leader Who Overcomes Multi-screen Challenges of Video Delivery（移动时代：Akamai跨跃视频交付的多屏挑战）
December 2, 2014
[Interview with Akamai’s Bob Hughes]