Press Awareness 01/16/15: The Friday Five

Document created by Chris Nicholson Employee on Jan 16, 2015
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This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:


  1. Media delivery thought leadership
  2. Security…security…security
  3. The global reach of Bangkok Bank
  4. More on the state of the Internet
  5. Overcoming enterprise application delivery challenges


Akamai Eyes Video Delivery Problems with Media Analytics Tool

Beet TV

January 12, 2015


The delivery of video to consumers is not always smooth as there can be problems along the route, from ISP’s the consumers’ devices. These problems can create buffering which causes viewers to quickly abandon their viewing experience, explains Akamai’s Noreen Hafez in this interview with Beet.TV.


She explains that a wait of just two seconds generates a 15 percent abandonment rate with nearly half of viewers gone if there is a wait of ten seconds. Hafaz explains how the company’s analytics tool helps publishers and broadcasters find and fix delivery issues.


(See also Multichannel News, Engage, Beet TV)


DDoS volumes plateau as hackers try new attack vectors: Akamai


January 15, 2015


Findings by content distribution network (CDN) provider Akamai that Australia is sliding down the world's broadband rankings got widespread coverage, but Akamai's review of global security exposure has also highlighted more pressing information-security concerns in Australia and elsewhere.


A significant change in the security profile presented during the company's latest State of the Internet report was the fluctuation in the nature of distributed denial of service (DDoS) attacks, which appeared to have lessened in quantity from Akamai's surveys a year ago.


Customers of the company, whose Akamai Intelligent Platform monitors the flow of more than 2 trillion connections per day, reported 270 DDoS attacks during the third quarter of 2014.


(See also Techweek Europe, Telecom TV, Wall Street JournalNetwork World, Web Host Industry Review, Golem,


Bangkok Bank strengthens global reach with Akamai’s Web Performance Solutions

Networks Asia

January 14, 2015

Bangkok Bank is the largest commercial bank in Thailand and one of the largest regional banks in Southeast Asia, with a network of 27 overseas branches in 13 countries. With plans to further expand its regional presence and international services to support its customers, Bangkok Bank requires a platform that can manage the delivery of content to its growing customer base, both locally and globally, while ensuring a quality user experience.


Ian Guy Gillard, Executive Vice President, Bangkok Bank Public Company Limited, said “Akamai’s ability to provide a fast, secure and quality web experience has directly supported our plans to expand our business internationally, ensuring we provide all our customers with seamless and secure access to our banking services wherever they are.”


(See also Banking Business Review)


Mobile data use skyrockets in 2014; is online video to blame?


January 15, 2015


Akamai's David Belson, senior director, Industry and Data Intelligence, told FierceOnlineVideo that Ericsson provides only aggregate data to include in the report, so it's impossible to say exactly how much video streaming drove those numbers. But the raw data, when held up next to reports by online video streaming solution providers Ooyala and JW Player, supports their findings around video viewing on mobile devices. Ooyala said in its Q3 Global Video Index, published in December, that videos provided by its customers were viewed more often on smartphones and tablets than the year previously--a 114 percent increase. JW Player, in its first-ever video index, noted that smartphone users viewed video from its customers for an average of 20 minutes per month.


Both providers measure their customers' video streams, noting which devices those streams are delivered to. Additionally, JW Player noted that 17 percent of its video plays worldwide are delivered over Akamai's network.


(See also IT Home, International Business Times, TechWorld, WirtschaftsWoche Online, Hillbilly News, ZDNet, Consumerist, Media Nama)


Globalization and consumerization: The twin challenges for the app economy

Business Spectator

January 16, 2015


Headquarters in America, branches in Europe, offices in Sydney, suppliers in Taiwan, employees at home, on the road, and everywhere in between. All of them need to connect to business-critical applications and expect to be able to do so from whatever device is at hand.


Of course, globalization is not a new concept, but situations like these are increasingly prevalent in the enterprise world and they are forcing companies to consider alternatives in their enterprise network fabric. At the same time, the consumerization of IT is pushing IT organizations to rethink their application delivery, mobile, and cloud strategies. The key to developing new business strategies to tackle these issues is to understand the depth of the challenges that IT currently faces, as well as how they have previously conquered challenges in the enterprise environment.