Press Awareness 02/20/15: The Friday Five

Document created by Chris Nicholson Employee on Feb 20, 2015
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This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:


  1. Retail Thought Leadership
  2. Technology Trends for 2015
  3. Helping Toshiba Achieve Global Web Performance
  4. Security, Security, Security
  5. State of the Internet



Personalization tops retailers' priority lists


February 19, 2015


Personalizing the shopping experience is a top priority for many retailers in 2015. Jason Miller, chief strategist, Akamai, talked about how trends like personalization are beginning to shape the future of retail at this week's eTail West summit.


According to a Forrester survey, 75 percent of retailers put personalization technology as their top investment priority in 2014.


In order to do this, Miller suggests that retailers start by looking at what can be segmented on an anonymous level to reach shoppers. For example, retailers can segment marketing pushes, whether they be communicated by email, text or app, by geolocation to match the climate in a specific region. Miller said that for one of Akamai's retail customers, this kind of anonymous personalization created an 11 percent increase in sales.



5 for 15: Vaughan Woods, Akamai regional vice-president South Asia


February 18, 2015


  1. 5. Key to Akamai’s success in 2015

Providing a fast and secure Internet experience to our customers and their end users will remain the focus for us in 2015. With trends like IoTs and online TV streaming really gaining momentum, it will make our role even more important. Our goal is to allow everyone, everywhere, on every device (whether it’s a smartphone, desktop or smart kitchen appliance) to have a seamless web experience, each and every time.



Toshiba Semiconductor & Storage Products picks Akamai


February 17, 2015


Akamai Technologies announced that Toshiba Corporation Semiconductor & Storage Products Company has chosen Akamai's web performance platform Ion to improve access-speed issues in conjunction with the consolidation of the company's global websites. The company has marketing locations in North and South America, Europe, Asia, and elsewhere around the world, as well as in Japan.


(See also ZDNet, EIN News, Nikkan)


DDoS-for-Hire Services Cheap But Effective

Security Week

February 20, 2015


In its Q4 2014 State of the Internet report, Akamai's Prolexic Security Engineering and Research Team (PLXsert) blamed DDoS-for-hire services for the rise in reflection-based DDoS attacks. According to Akamai, nearly 40 percent of all DDoS attacks during the quarter used reflection techniques, which rely on Internet protocols that respond with more traffic than they receive and do not need an attacker to gain control over the server or the device.


(See also MISCO, Redes Zone)


Ireland’s broadband black spots

The Irish Times

February 14, 2015


The good news, according to the latest Akamai State of the Internet report, is that Ireland is now seventh in the world for average broadband speed, at 13.9 megabits per second (Mbps). The bad news is that Ireland has some of the most pronounced two-tier coverage in Europe. High speeds in urban areas have obscured poor coverage elsewhere.


(See also ZDNet, SecTank)



Paul Sagan: The Trick Is to Understand What Customers Want

Connecting With Bill Sobel

February 19, 2015


A pioneer of the broadband and digital media industries, Paul Sagan is a three-time Emmy Award winning newsman who helped build Akamai Technologies into an S&P 500-listed tech giant.


He joined Akamai in October 1998 as employee No. 15 and Chief Operating Officer, became President the following year, and joined the Akamai board of directors and became CEO in 2005. He held that post until he became Executive Vice Chairman and was succeeded as CEO in 2013 by Tom Leighton, the company’s Co-Founder and Chief Scientist.