Press Awareness 02/27/15: The Friday Five

Document created by Chris Nicholson Employee on Mar 1, 2015
Version 1Show Document
  • View in full screen mode

Friday_Five_Community.png

 

This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:

 

  1. Going Mobile
  2. Protecting Against DDoS for Hire
  3. Talking Business
  4. Akamai’s Recruiting
  5. Using Video to Bolster Marketing

 

 


Akamai’s predictive video uses caching on the smartphone to overcome the old cell peak congestion problem

Telecom TV

February 27, 2015

 

Akamai Technologies, the content delivery specialist, will use MWC to push what it calls its ‘Predictive Video over Cellular Capabilities’, designed for “delivering, optimising and securing online content and business applications”.

 

Akamai claims it’s currently in successful trials with five operators and several application providers. The idea is, effectively, to time shift video delivery to avoid congestion and bad performance, or in marketing terms “to utilise off-peak cellular capacity while at the same time better managing demand for video traffic and providing an ideal video quality experience.”

 

(See also Streaming Media, Multichannel News, Telecompaper, Global Security Mag, RCR Wireless, PCC Mobile Broadband)

 


Botnet of Joomla servers furthers DDoS-for-hire scheme

SC Magazine

February 27, 2015

 

Researchers have uncovered a distributed denial-of-service (DDoS) attack campaign that takes advantage of Joomla servers with a vulnerable Google Maps plug-in installed.

 

Akamai's Prolexic Security Engineering & Research Team (PLXsert) worked with PhishLabs' Research, Analysis, and Intelligence Division (R.A.I.D) to analyze malicious traffic coming from multiple Joomla websites, a threat advisory (PDF) issued Wednesday said.

 

Through analysis, the teams found that attackers were able to use servers as DDoS zombies due to a vulnerability in a Google Maps plug-in that allows the plug-in to act as a proxy, masking the origin of DDoS attacks.

 

(See also Infosecurity, Digital News Asia, First Post, Help Net Security, Security Week)

 


Akamai Analyst Day: Security Outlook Bright

Investor’s Business Daily

February 25, 2015

 

Akamai Technologies' (NASDAQ:AKAM) push into security is getting a thumbs up from analysts following its investor day on Tuesday, where the company left its Q1 guidance unchanged and repeated its forecast for upper-teens revenue growth to $5 billion by 2020. It posted revenue of just under $2 billion last year.

 

Cambridge, Mass.-based Akamai is the biggest provider of content delivery network (CDN) services to media and entertainment companies. Its global network of computer servers speed up video streaming to mobile devices, e-commerce transactions for online retailers and business software downloads.

 


Akamai Technologies to hire up to 1,000 this year; more acquisitions possible

Boston Business Journal

February 25, 2015

 

Akamai Technologies, a Cambridge-based Internet content delivery firm, could hire as many as 1,000 employees this year and possibly make more acquisitions, said CEO Tom Leighton in an interview.

 

The new employees could bring total worldwide headcount to as many as 6,000, as the company continues to invest heavily in research and development, sales and sales support.

 


8 reasons to add online video to your marketing plans*

B2B Marketing

February 25, 2015


  1. You’ll be in good company. Just under a quarter of national brands already use online video to market to customers and three quarters of marketers are planning to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration.
  2. Online video now accounts for 50% of all mobile traffic. Make sure your website is fully optimised for mobile browsing to capitalise on the growth, not just in smartphone usage, but tablets too. Remember, customers will abandon the site if they have to wait too long for a page to load.

 

*Authored by Akamai’s John Dillon

 


Attachments

    Outcomes