eMarketer Roundup Providing Seamless Consumer Experience

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eMarketer estimates that among US adults, nearly half of all media time in 2014 was spent with digital. This shift means that brands need to address their audience on multiple channels, delivering information and brand experiences whenever and wherever consumers want it. Having a website is not enough; a mobile-optimized site is critical. Key elements of the report include:

·         How marketers are integrating data to create a single customer viewpoint

·         Advantages and challenges to implementing personalization

·         How customer experience management strategies are being used to drive sales

·         The importance of optimizing for mobile and a glimpse at the future of wearables