This week’s installment of “The Friday Five” follows… providing a snapshot of recent press coverage that demonstrates how Akamai is helping customers move Faster Forward. Highlights include:
- Why won’t RIPv1 R.I.P?
- Talkin’ video…with John Bishop
- A little more about Akamai security
- Talkin’ commerce…with Jason Miller
- Life in the fast lane
July 1, 2015
Routing Information Protocol (RIP), an obsolete network routing protocol dating from the late '80s, is being employed to launch DDoS reflection attacks against various parties, according to a report released by Akamai Technologies' Prolexic Security Engineering & Research Team (PLXsert).
The attack leverages version 1 of RIP, still found in many home and small-office routers. One such attack, carried out on May 16, created over 12.8Gbps of traffic -- and that made use of "only a small number of available RIPv1 source devices," according to Akamai.
June 30, 2015
With more programmers offering stand-alone streaming services like HBO Now and Showtime ’s soon-to-launch service, what does more video traffic running on broadband networks mean for ISPs? From Akamai’ s perspective, it means major plant investment, or alternatively, smart network management practices, John Bishop, the company’s media CTO told us. And the expansion of 4K will only magnify the challenge.
With most 4K being delivered over the Internet, the distribution of 4K is born on the Internet, Bishop said. He envisions that in the next 10 years, television will be surpassed by broadband-based 4K services. An example of this trend can be found from last year’s World Cup. It was the largest live sporting event Akamai has ever helped streamed with 2.5 times the traffic volume of the Sochi Olympics and more than 7 times the traffic of the 2010 World Cup, he noted. In addition, last year’s World Cup drove a lot more peak traffic than the 2010 peak.
(See also Information Age)
June 29, 2015
Since 1998, Akamai has engineered performance and security solutions, now serving up two trillion Internet interactions daily. With the rising scale of DDoS attacks, defense and web application protection should be of utmost concern to companies. Today, launching a DDoS attack requires little-to-no technical know-how, and national governments are capable of launching “mega attacks” (100+ Gb/s) well beyond the scope of most protection systems. These factors, combined with the anonymity of Bitcoin, construct a dangerous web environment. Akamai and Trustwave have partnered to bring Akamai’s DDoS solutions and Trustwave’s forensic analysis into a complete protection solution.
Chain Store Age
July 2, 2015
It is no secret that the retail landscape has – and is – rapidly evolving, in large part due to the explosive growth of mobile. While it is certainly common now for retailers to have an online presence, that doesn’t necessarily mean they’re all catering to the complex needs of today’s shoppers.
Assumptions and misconceptions are preventing many retailers from truly understanding their audience, and as a result, they are missing out on significant opportunities. So how well do you know your shoppers? Recent research from Akamai shows that today’s e-commerce consumers are:
Expecting speedy performance: People no longer “go” online; they are always online, and this hyperconnected world has resulted in shoppers expecting seamless, fast web experiences. Almost half of online shoppers expect a page to load in two seconds or less, while nearly one in five expect pages to load instantly. And, as shoppers continue to demand faster and faster loading times, they become increasingly impatient with slow sites.
*Authored by Jason Miller, Akamai’s Chief Strategist, Commerce
June 30, 2015
Akamai is advancing efforts to solve “the issue of Internet slowdown” along with the enhancement of web contents and the rapid progress of mobile. Mr. Michael M. Afergan points out, “In technology, over time, we see speeds increase, quality gets better and prices go down. Only the performance of web pages is slowing down.” In order to solve this problem, Akamai started to offer a service called “Ion” two and a half years ago. Ion is a solution that optimizes content delivery to a user via the Akamai Intelligent Platform.
The improvement of performance is remarkable, and in one example, Toshiba saw a 1,460% performance improvement on its global web site. Akamai also provides a solution called Cloudlets that acts like an extension and provides additional functionality to Ion. Mr. Afergan explains, “We will continue to support website management for enterprises by continuously developing Web experience products with the goal of improving the user experience on the Web.”