[Recording] Holiday Readiness: Preparing for the Retail Season Ahead

Document created by B-C-S18FBN Employee on Sep 15, 2015Last modified by B-C-S18FBN Employee on Oct 5, 2015
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The holiday season represents one of the most significant opportunities of the year for online retailers. Is your business ready?


Are you prepared to handle increasing number of users logging in from mobile devices?

  • 53% of traffic of a leading Indian travel company is from mobile (1)
  • 75% of traffic for leading e-commerce company is from mobile (1)
  • Mobile makes up more than 60% of Australia’s internet traffic (2)
  • Alibaba’s mobile revenue from the China commerce retail business increased by 448% year-over-year, or YoY (3)


What measures are you taking to prevent the increasing malicious attacks during peak shopping season?

 

In addition to performance concerns, retailers must contend with malicious activity during the holiday season. Akamai found attack traffic to be 2.5x higher during one of the key online shopping events in 2014.

 

Retailers need to prepare to scale for peak traffic, deliver high-quality experiences across a diverse range of devices and networks, and defend against attackers without compromising performance.

 

Are you prepared to meet the challenges of the upcoming holiday shopping season?

 

Join this webinar to learn about:

  • Ensuring a superior user experience
  • Defending against attackers
  • Increasing marketing effectiveness
  • Preparing for the unexpected

 

 

1http://www.livemint.com/Industry/FBOVKPg5hZm1JVuLM3n1cM/Flipkart-Myntra-users-go-mobile-desktop-still-key-for-onli.html

2http://www.businessinsider.com.au/mobile-now-makes-up-more-than-60-of-australias-internet-traffic-2015-4

3 http://marketrealist.com/2015/03/alibabas-mobile-revenue-increasing-faster-rate/

 


Jason Hatch.jpg

Jason Hatch

Sr. Director Product Management,

Web Experience, APJ


Pic_Varun.jpg     

Varun Jaitly

Product Marketing Manager

Web Experience, APJ

     

Sudeep.png

Sudeep Charles

Product Marketing Manager

Cloud Security, APJ


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