Whether you’re a broadcaster delivering over-the-top (OTT) service, a pure-play OTT provider or a telco delivering online video for commercial gain, winning-over online audiences with engaging, high quality video is an everyday battle. Recently, European-based Media & Entertainment leader, Wuaki.tv, set out to establish a quality metric by which they could measure the quality of their OTT service. Their goal was to directly link any quality improvements directly to both customer satisfaction and revenue. Join them as they describe how they measure quality, correlate its impact to viewership, and, as a result, increased their reach and revenue.
CC: Media Delivery