Trends In Digital Banking
Alyson Clarke, Principal Analyst Forrester
In order to engage with today’s digital customer, financial institutions need to understand and fully embrace digital banking and the strategies and technologies they can use to acquire new customers and ensure loyalty of existing customers.
Satisfying rising customer expectations for fast, secure, always-on services, delivered seamlessly across all channels and devices - is a challenge for most banks. However, optimizing web and mobile performance allows banks to deliver exceptional end-user experiences, enable better engagement and deliver customer insights that translate into higher revenues.