This morning I was reading an article about the lack of public wi-fi in Toronto (you can read it here Lack of public Wi-Fi in Toronto) The irony was that I was accessing the content using my dataplan as no public wifi was available.
Anyway, I found myself asking the question, 'would I use public wifi if it was available?'. After all those providing 'free' wi-fi access probably aren't providing the service because they are good samaritans but rather because they are able to gain something; that something being data/information.
Would I be willing to expose that information without knowing how it could be used or what information I was consciously/unconsciously sharing?
Similarly there are other organizations who may or may not have their own agenda for certain initiatives as reported here Net neutrality row - BBC News and Google is offering free Internet access as part of its Google Fiber initiative.
One can only assume that the purpose for these programs is to ultimately to gain access to user information, habits/interests and so in my opinion the old proverb is as true today in our vastly more technological world than it was when the term was coined...knowledge is power.